FMI research suggests that more and more food retailers are investing in the role of the supermarket registered dietitian (RD). As supermarkets transform into health care destinations, RDs remain critical resources to answer the demands of today’s health-conscious shoppers. Understanding the opportunity for shopper engagement regarding wellness, we chatted with Leah McGrath RD, LDN, corporate dietitian for Ingles Markets, Inc.
about how she’s leveraging social media as a tool to educate customers. In addition to having her own dietitian Twitter
handle and Facebook
page, Leah also runs @InglesDietitian
. With more than 9,200 followers, she’s part of the new wave of social media savvy supermarket dietitians.