Helping Shoppers Make Healthful Choices through Simple Substitutes Catalina investigates how to motivate shoppers to make healthful choices when they can be coupon driven, unsure about how lower calorie, lower fat and lower sodium options will taste, yet still aware of how small changes can be a big impact. Their answer is in their new campaign "Simple Substitutes." Note: FMI member log in is needed to see this resource.
Helping Shoppers Overcome the Barriers to Choosing Healthful Foods
Catalina has produced a quantitative shopper research designed to uncover what shoppers really want and how to design programs or services that best align with their needs. The research quantifies the hurdles that make it difficult for many to consume healthy meals, and measures shopper interest in a wide range of services supermarkets might provide to help customers overcome these hurdles to healthful eating. Note: FMI member log in is needed to see this resource
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