Shopping for Health 2014 is the 22nd in a series of annual surveys of America’s grocery shoppers. It is sponsored by Rodale Inc.; Prevention, Men’s Health, and Women’s Health magazines; and the Food Marketing Institute (FMI). This national survey examines shoppers’ interests and attitudes regarding health and nutrition, consumers’ efforts to manage their health, and the ways health and nutrition concerns play out in purchase decisions at the grocery store. FMI and Rodale are committed to bringing a practical understanding of the relationship between food shopping and health.
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