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Format:
Streaming Video
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Grocery shoppers have prioritized product transparency at an increased rate over the last five years, according to the latest FMI/NIQ Transparency Trends report.
The research suggests that neither the COVID-19 pandemic nor significant economic challenges inhibited shoppers’ desire for increased information from the food industry.
Join Steve Markenson, FMI, Sherry Frey, NIQ, and Krystal Register, FMI to explore:
- The meaning and importance of transparency to consumers
- How shoppers use digital research tools
- Evolving perspectives about in-store vs online shopping
Product ID: | 1000395 |
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Publication Year: | 2024 |
Pages, Size, or Length: | 60 minutes |
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