Community Collaborators Toolkit

Join The Family Meals Movement!

September is National Family Meals Month™, a food retail industry-wide movement to raise awareness of the benefits of frequent family meals. Join us, the trade association for food retail, as we work collaboratively with retailers, food manufacturers, and health organizations nationwide to bring families back to the table to share one more meal at home per week. We invite you to join the movement and celebrate National Family Meals Month™ in September. Your organization can participate in National Family Meals Month™ in any way that complements your mission and current programming. This toolkit is designed to inspire, and demonstrate how you can implement National Family Meals Month™ this September.

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Rally Staff & Audience

The movement begins with showing your support and enthusiasm for family meals by telling your audience and staff about the many benefits of sharing more meals at home as a family. These key messages and research can aid in communicating the importance of family meals and participating in National Family Meals Month™. Share the following and incorporate into your internal and external messaging. For simplicity, you can repackage existing content and programming.

Messages for Consumers

Messages for Employees

Supporting Research

Incorporate Family Meals into your Programming

September is for back-to-school and time for families to establish new routines. It is the perfect time to position your organization as an essential ally for busy families to create healthy habits, and leverage the new school year to make family meals an integral part of their new routine. By reminding families why and how your association is investing in providing solutions for every family, you’ll build community loyalty and generate awareness for your cause.

Looking for ways to change up your existing campaigns? The simplest way to build on the power of Family Meals Month™ is to incorporate it into your existing programming. The next several pages contain activation ideas and thought starters to do just that. Don’t forget to let the FMI Foundation know what you’re planning!

Activation Ideas

Graphics

Encourage your Audience

You can put National Family Meals Month™ on the map, and improve public health at the same time, by spreading the message with hashtag #familymealsmonth and encouraging your audience to raise their oven mitts in commitment to sharing one more meal at home per week.

Use hashtag #familymealsmonth to help your mission and organization get the attention and recognition it deserves. FMI will track engagement nationwide and curate content.

Sample Social
Media Posts

Broadcast
Scripts

Sample Press
Release

Sample
Proclamation

Sample Newsletter
/Blog Post

Frequently Asked
Questions