Manufacturer Toolkit

Join The Family Meals Movement!

September is National Family Meals Month,™ an industry-wide movement to raise awareness of the benefits of frequent family meals. Join us, your trade association, as we work collaboratively with retailers and manufacturers nationwide to bring families back to the table to share one more meal at home per week. We invite you to join the movement and celebrate National Family Meals Month ™ in September. Here is the 101 on National Family Meals Month™ to share with your marketing and sales teams.

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The Grocery Industry's Story

Families have the desire to prepare and share more meals at home, but they find it challenging to make it happen more often. They need to hear the facts about the benefits of family meals and the impact this behavior can have on their family and our nation as a whole. They need to know that today’s brands and grocers are evolving to bring them new ways to make meals at home easier and more affordable. You can help grocers turn data points into compelling shopper messaging and position your company and products as supporting families as they strive to enjoy more meals together.

Benefits & Trends of Family Meals

Supporting Research

Infographics

Create Awareness

Incorporate National Family Meals Month™ graphics and content into your planned print, social media, and broadcast messaging and in-store promotional campaigns in September to call consumers’ attention to the family meals movement.

Activation Ideas

Broadcast
Scripts

Sample Press
Release

Sample Newsletter
/Blog Post

Graphics

Raise Awareness

We can take National Family Meals Month ™ to the next level by spreading the message with the hashtag #familymealsmonth. Use your social media channels and online presence to create awareness and encourage your customers to raise their oven mitts in commitment to sharing one more meal at home per week.

“Raise Your Mitt to Commit™ to one more meal at home per week” is a simple, fun way to socialize National Family Meals Month™ with consumers. Invite them to post oven mitt selfies with #familymealsmonth.

Use #familymealsmonth to help your company get the attention and recognition it deserves. FMI will track engagement nationwide and curate the content.

Sample Social
Media Posts

Join Forces

Getting families to commit to sharing one more meal at home per week benefits everyone. And success hinges on participation by members like you. Prepared meals and pre-prepped ingredients are driving profits and customer loyalty. Participation in the broader movement positions your brand as an extension of the family unit and as a problem solver. It also highlights your investment in meal-focused programs, and health and wellness.

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Frequently Asked
Questions