Gold Plate Awards

The Food Marketing Institute Foundation created the Gold Plate Award in 2013 to highlight the outstanding programs implemented by the retail food industry to encourage family meals.  Examples include healthy family meals, quick and easy family meals and recipes, cooking with kids, themed dinners, breakfast with the family, MyPlate meals, and much more. The award recognizes outstanding programs that food retailers and suppliers have implemented, to encourage families to share more meals, together at home, more often. 

2016 Gold Plate Awards Winners

Retail Category: 1- 99 stores

Skogen’s Festival FoodFestival Family Meals

Skogens Festival Foods
Festival Foods offered samplings from its Dine at Home Deli items to help consumers gain awareness of National Family Meals Month and offer meal solution on busy nights. The company also ran paid ads highlighting the #FestivalFamilyMeals Twitter chat, National Family Meals Month and the in-store Festival Foods Oven Mitt Giveaway. The campaign garnered 4,332 clicks to the website and 688,886 ad impressions. Facebook advertising received 4,511 clicks to the website and 438,023 ad impressions.
 

Retail Category: 100 - 199 stores

K-VA-T Food Stores: Make Family Meals Happen with Meal Solutions from Food City

K-VA-T

K-VA-T Food Stores’ Food City’s promotion of National Family Meals Month included initiatives in-store, online, on social media, in television and print were geared toward both customers and associates. In-store activities included digital signage, recipe booklets for customers at all 134 stores, and an insert in the weekly ad both in-store and by mail to promote the benefits of family meals.

Retail Category: 200+ stores

Hy-Vee, Inc.#HyVeeFamilyMeals

Hy-Vee

Hy-Vee celebrated National Family Meals Month by accommodating families’ busy schedules. The company created numerous educational materials and offered in-store family cooking classes with its 228 dietitians, easy pickup and delivery meal options and the opportunity for children to eat free (with the purchase of an adult entrée) every day in September at the more than 90 Hy-Vee Market Grille restaurants across their eight-state region. For every family who posted a photo of themselves eating a meal together on social media and used the hashtag #HyVeeFamilyMeals and for every person who shared or retweeted Hy-Vee’s social media posts about National Family Meals Month, Hy-Vee donated $1 to Meals from the Heartland (a nonprofit dedicated to feeding the hungry), up to $100,000.

Category: Wholesaler

Merchants Distributors Inc.: Taco Night—Family Meals Program 

Merchants Distributors

For National Family Meals Month in September, the MDI team established the “Taco Night” meal solution event for families across over 300 retailers and multiple states along the East Coast. The goal was to create an occasion and reason for families to come together, put down their mobile devices, and enjoy, not only a great meal, but each other again. The “Taco Night” meal solution initiative was promoted with print ads, digital coupons, social media, digital web banners, and in-store displays across multiple store chains.

Category: Supplier

Campbell's: Fruits, Veggies, and Family Matter
Campbells
Campbell’s combined two September campaigns, National Family Meals Month and Fruits & Veggies—More Matters month to emphasize the importance of family meals and encourage consumption of fruit and veggies.  The campaign provided creative ideas to make vegetables the center stage of the meal, to add fruits to desserts and to try ethnic-inspired dishes.  Families were encouraged to use social media to share photos of their family having dinner and of their veggie –centric meals and inspire others to do the same.

Category: Allied Group

Rosie Applications: National Family Meals Month Powered by Rosie

Rosie-Applications

Rosie’s goal was to create more family meals across America by encouraging families to share meals more often by providing the necessary resources to make the process simple. Rosie recruited 11 independent grocer partners to participate and utilizing omnichannel marketing and digital marketing tactics. In total, the campaign earned over 200,000 online impressions, engaged nearly 300 unique website visitors, and received 15 submissions for the Rosie Family Meals Photo Contest. Rosie gave away $500 to families to use toward creating family meals together. Overall revenue from online grocery sales increased 12 percent from August to September among the 11 retailers who partnered with Rosie on this campaign.



2016 National Family Meals Month™ Honorable Mentions


Martin's SupermarketsNational Family Meals Month Family Meals Champion Contest

Price Chopper SupermarketsFamily Mealtimes Matter

KrogerWe're in! With delicious, easy ideas. Kroger bringing families together

Meijer: Be a #FamilyFoodRockstar




Gold Plate Awards Criteria

The Goal Plate Awards recognize retailer and supplier programs that creatively participated in National Family Meals MonthTM in September.

The FMI Foundation will be gathering information about National Family Meals Month participation by food retailers and suppliers throughout the food industry during the month of September. The Gold Plate Award winners will be decided based on each company’s participation. 

The following criteria will be used in the selection of Gold Plate Award winning programs:

  • Reach of program – breadth, depth and number of people that the program reaches
  • Originality/Creativity
  • Promotion of National Family Meals Month
  • Corporate participation – level of company/store-wide involvement
  • Ability to scale and replicate the program

Winning companies will be selected in four categories:

  • Category A: Small retailers (Companies with 1-49 stores)
  • Category B: Medium retailers (Companies with 50-199 stores)
  • Category C: Large retailers (Companies with 200+ stores)
  • Category D: Suppliers
  • Category E: Community Collaborators (Formerly “Allies”)