Gold Plate Awards

Coborn’s, Inc. celebrated National Family Meals Month with its “Protein Powered Meals” campaign, inspiring families to enjoy nutritious, protein-rich dishes together. Across 56 stores and online platforms, the campaign featured weekly recipes, engaging in-store displays, digital ads, email promotions, and interactive social media reels that encouraged family mealtime participation. Partnering with trusted brands, the initiative reached thousands of families and drove notable sales growth — with one featured brand seeing a 29% increase in sales. This unified, multi-channel effort highlighted Coborn’s commitment to helping families gather, cook, and share more meals together.

Food City’s “Together at the Table: Meals Made for Sharing” campaign celebrated National Family Meals Month by inspiring families to cook, connect, and enjoy nutritious meals together. The program featured free in-store recipe booklets, themed “Weekend Meal Deals,” and engaging social media, online, and print content. Highlights included over 43,800 recipe booklets distributed, 265,000+ social media impressions, 3,281 emails sent with a 90.67% open rate, and over 5,700 National Family Meals Month landing page views. The campaign showcased Food City’s continued commitment to helping families make mealtime easier, healthier, and more meaningful.

The “Nourishing Families” campaign celebrated National Family Meals Month by expanding food access, nutrition education, and mealtime engagement across Hannaford’s five-state footprint. Key initiatives included the launch of the 200th Fuel Kids @ School pantry, a Lobster Roll fundraiser that generated nearly $300,000, and over $630,000 invested in programs to provide fresh produce to families in need. Through virtual classes, in-store demos, and family-friendly resources like Snack Pals and Good 4 Me, Hannaford reached millions with practical tools to make healthy, shared meals easier. The campaign reflected Hannaford’s ongoing commitment to nourishing families through access, education, and connection.

Hy-Vee celebrated National Family Meals Month by bringing families together and supporting hunger relief across the Midwest. Through meal giveaway events, community ice cream socials, and partnerships with local food pantries, Hy-Vee distributed 5,000 meals to families in need and launched new school pantries to fight food insecurity. The campaign reached more than 9 million people through in-store events, media coverage, and social engagement, reinforcing Hy-Vee’s commitment to making lives easier, healthier, and happier.

“The Weis Dietitian 2025 National Family Meals Month Campaign” encouraged families to gather around the table through engaging, multi-platform programming focused on nutritious, easy-to-make recipes. Throughout September, Weis Markets reached more than 138,000 customers via in-store, online, and media channels, including TV segments, HealthyBites magazine, social media reels, email promotions, and live online cooking classes. The campaign featured the National Family Meals Month logo across all activations and included in-store radio messages and brand partnerships to highlight wholesome meal ideas. Participants enjoyed interactive cooking experiences, recipe inspiration, and shopping incentives reinforcing the value of shared family meals. The campaign exceeded its goal of 100,000 reach, showcasing Weis Markets’ commitment to promoting healthy, connected eating habits for families.