The FMI Foundation created the Gold Plate Award in 2013 to highlight the outstanding programs implemented by the retail food industry to encourage family meals. Examples include healthy family meals, quick and easy family meals and recipes, cooking with kids, themed dinners, breakfast with the family, MyPlate meals, and much more. The award recognizes outstanding programs that food retailers and suppliers have implemented, to encourage families to share more meals, together at home, more often.
Tune in to the first-ever live broadcast of the Gold Plate Awards Celebration on Dec. 14, 2022, at 3:00-3:30 p.m. EST, hosted by Leslie Sarasin, president and CEO, FMI, and David Fikes, executive director, FMI Foundation. We’ll announce 2022 winners and honorable mention recipients, as well as showcase how all of the nominees help Americans Stay Strong with Family Meals!
Skogen’s Festival Foods celebrated National Family Meal Month™ by raising awareness and collecting over $40,000 for local food pantries through their “Food for Neighbors,” program. Skogen’s Mealtime Mentor dietitians hosted four live virtual cooking classes featuring family-friendly meals reaching 200 registrants with over 500 views.
Spartan Nash combined family mealtime conversations and mental health and well-being with their “Stay Connected, Stay Strong with Family Meals” campaign garnering over 64,000 impressions through their partnerships with mental health foundations. Their Kids Crew Program focused on bringing children and guardians together in the kitchen with kids learning new skills and parents learning how to connect through conversation. Over the four weeks, Spartan Nash had a total reach of 4.5 million individuals, 13,651 live viewers for their Family Meals Made Easy Facebook live, and 17,208 impressions from their Farmers Market Event.
Hy-Vee, Inc. celebrated National Family Meals Month™ with special events that promoted the foods of various cultures and mealtime traditions. This year, Hy-Vee gave away 2,100 meals with multicultural choices through their contactless, drive-thru meal giveaway events and $30,000 to food insecure families. Their Season’s magazine reached 620,000 individuals with eight pages full of recipes, pro tips, conversation starters for families and more. Their campaign also included dietitian led TV segments, virtual store tours and Facebook lives, a Basket Bolt event collecting $3,000 for food assistance programs, a Kids Kit program which provided 400 meals to children and their families, and many more events.
The 2021 Eggland’s Best “Share A Better Family Meal,” campaign encouraged families to spend more time around the table eating nutritious meals together. Through partnerships, social media channels, sweepstakes, and a national press release, Eggland's Best shared National Family Meal Month™ resources with consumers and partners. Their collaboration with Raddish Kids included kits for kids to explore their confidence in the kitchen with recipes and live cook-along Facebook events with 3,000 live viewers.
The USA Pulses, the Sorghum Checkoff and National Pork Board combined forces to produce the “Powerful Pairings 2021: Helping Make Family Meals Delicious and Nutritious!” campaign. Through 340 news clips, reaching 76 million consumers, their collaborative efforts educated consumers on the benefits of pairing whole foods for nutritious, ingenious family meals. Their Powerful Pairings website provided consumers with recipes, videos, fact sheets, and other resources.
Peapod Digital Labs took the guesswork out of planning dinners for the week, giving families more time to spend with each other through their “Easy 9 to 5,” campaign. Peapod promoted four meal plans, each with only nine ingredients to make five different meals for the week. With 1.2 million Savory magazine circulations promoting the meal plans and a partnership with Joy Bauer, NBC’s Today Show nutrition expert, Peapod gained over 3.1million impressions on social media.
Big Y’s “It’s More Than Food…It’s Family Meals,” campaign focused on how family meals impact overall health and wellness while providing valuable resources to their customers with recipes and tips for quick and easy meal items. Big Y filled their campaign with education, digital marketing, giveaways, virtual nutrition events, and billboards – reaching 3.9 million community members.
Coborn’s “Meal Easy” campaign reached over 4.7 million people, promoting 5-minute to 25-minute meal solutions that fit any family’s moment. Coborn’s focused on deli meals being the ‘meal hero’ selling 83,326 deli meals during their promotion. Their e-commerce site, updated weekly, provided customers with shoppable menus and recipes with meal ideas for the whole family.
The Campbell Soup Company’s “Connecting People & Families Through Food They Love” campaign provided their audience with family meal solutions that are both nourishing and accessible. Resources were distributed through multiple channels and highlighted budget-friendly meals and tips to overcoming barriers to enjoying nutritious family meals together. Campbell’s reached 20,000 people through the distribution of their Family Meals edition newsletter.
The Seafood Nutrition Partnership’s “Stay Strong with Seafood & Family Meals,” campaign coordinated family meal promotional efforts with more than 50 organizations and 9 retail partners through their Seafood4Health Action coalition toolkit, which included graphics, blog posts, and other resources geared towards family meals, reaching 83,200 individuals.
The Goal Plate Awards recognize retailer and supplier programs that creatively participated in National Family Meals MonthTM in September.
The FMI Foundation will be gathering information about National Family Meals Month participation by food retailers and suppliers throughout the food industry during the month of September. The Gold Plate Award winners will be decided based on each company’s participation.
The following criteria will be used in the selection of Gold Plate Award winning programs:
Winning companies will be selected in four categories: