Gold Plate Awards

The Food Marketing Institute Foundation created the Gold Plate Award in 2013 to highlight the outstanding programs implemented by the retail food industry to encourage family meals.  Examples include healthy family meals, quick and easy family meals and recipes, cooking with kids, themed dinners, breakfast with the family, MyPlate meals, and much more. The award recognizes outstanding programs that food retailers and suppliers have implemented, to encourage families to share more meals, together at home, more often. 

2017 Gold Plate Awards Winners

Retail Category: 1- 99 stores

Skogen’s Festival FoodsFestival Family Meals: $10 Meals

Festival Foods 2017 Family Meals

Festival Foods successfully created a comprehensive omnichannel campaign to promote National Family Meals Month through their $10 Meals program. Their 360-degree approach involved meeting guests, associates and consumers in the stores where they shop, on social media, via traditional media as well as during presentations in the community. Festival Foods collaborated with industry partners to spread the family meals message including the American Heart Association; Fruits & Veggies – More Matters; area celebrities from The Better Half (a lifestyle TV show hosted by wives of Green Bay Packers players); a statewide radio show Wilde & Tausch on ESPN; and with local WFRV-TV’s morning talk show. Grocery store tours were offered throughout the month in partnership with healthcare systems, community groups and universities. The campaign produced measurable results, including 418 guests redeeming a family meals month offer from their mobile text club over the course of two days.  

Retail Category: 100 - 199 stores

SpartanNash: Family Meals Month! 

SpartanNash Family Meals 2017

SpartanNash celebrated family meals across their with a comprehensive and creative omnichannel experience. They used print advertisements, online blog content, social media content and the National Family Meals Month logo on produce sign inserts. In-store, store associates offered families seen shopping together oven mitts, cans of Our Family soup, and a flier about Family Meals Month. Community outreach included food demos, cooking classes and a health fair in partnership with the YMCA, healthcare store tours and state grant funded partner events. In-store associates were invited to participate in a video about their favorite family meals moments and corporate-level employees received Family Meals Month information through the employee health and wellness program. The SpartanNash campaign reached over 5 million people through social networks and various ads. 

Retail Category: 200+ stores

The Kroger Company: We’re in! Kroger bringing families together for National Family Meals Month

Kroger Family Meals 2017

Kroger’s National Family Meals Month campaign reached over 1 million shoppers through a mixture of omnichannel engagements. Their campaign had a strong focus on their registered dietitians (RDs) and Little Clinic solutions and included a Twitter Chat with Little Clinic RDs; a Facebook Live education series by Little Clinic RDs; in-clinic education by clinicians and pharmacists utilizing a Family Meals Month educational brochure; a live TV broadcast with an RD highlighting Kroger’s offerings for nutritious and timely family meals; in-store nutrition outreach; free RD personal shopping services; and an “Inspired Gathering” page on featuring numerous Family Meals Month recipes, family meal conversation starters, clean-up tips and educational resources (i.e., teaching kids to set the table).

Category: Wholesaler

Associated Wholesale Grocers, Inc.: AWG Brands Family Meals Month Campaign

AWG 2017 Family Meals

Associated Wholesale Grocers’ (AWG) campaign included collaboration between all AWG brands (Best Choice, Clearly Organic, Superior Selections, and Always Save), which published educational content on all brands’ social media pages and websites. All brands fully adopted the Family Meals Month theme for September, changing website sliders, social media profile pictures, and cover photos to display Family Meals Month messaging. All AWG retailers were informed of the campaign and encouraged to share materials with their consumers. Internally, employees were educated on the benefits of family meals with announcements on company TVs. 

Category: Supplier

Campbell Soup Company: Campbell’s Family Meals Partnerships: Helping Families Eat Together

Campbell 2017 Family Meals

The Campbell Soup Company’s Helping Families Eat Together program included a partnership with a national food retail chain, employee engagement and saw sales increase on promoted products. In addition to using omnichannel tactics, Campbell produced a heartwarming digital ad featuring one of their product lines and the importance of eating together. Collaboration with a national retailer and the Retail Dietitians Business Alliance provided solutions to common barriers of eating meals together. Internally, Campbell’s Global Nutrition team and Consumer Test Kitchens partnered to promote Family Meals Month and reached 10,000 employees across the company with weekly nutritious recipes and family meal solutions. Most impressively, over 130,000 coupons and handouts distributed with the Family Meals Month logo and Pace Salsa mealtime recipe inspiration resulted in a 4 percent increase in Pace Salsa sales. 

Category: Allied Group

American Heart Association: Healthy For Good: Eat Smart and Add Color

AHA 2017 Family Meals

The American Heart Association’s Healthy For Good™: Eat Smart and Add Color campaign sought to help people make simple, healthy decisions while creating sustainable habits. Campaign communications like a Healthy For Good e-newsletter pointed to a custom landing page with family meal resources. Consumers were encouraged to create their own “Recipe Box” online to start saving healthy meals for National Family Meals Month. The campaign leveraged multiple national and local American Heart Association social media channels and digital networks to spread the Family Meals Month message, reaching approximately 1 million consumers.

2017 Gold Plate Honorable Mentions

Gold Plate Awards Criteria

The Goal Plate Awards recognize retailer and supplier programs that creatively participated in National Family Meals MonthTM in September.

The FMI Foundation will be gathering information about National Family Meals Month participation by food retailers and suppliers throughout the food industry during the month of September. The Gold Plate Award winners will be decided based on each company’s participation. 

The following criteria will be used in the selection of Gold Plate Award winning programs:

  • Reach of program – breadth, depth and number of people that the program reaches
  • Originality/Creativity
  • Promotion of National Family Meals Month
  • Corporate participation – level of company/store-wide involvement
  • Ability to scale and replicate the program

Winning companies will be selected in four categories:

  • Category A: Small retailers (Companies with 1-49 stores)
  • Category B: Medium retailers (Companies with 50-199 stores)
  • Category C: Large retailers (Companies with 200+ stores)
  • Category D: Suppliers
  • Category E: Community Collaborators (Formerly “Allies”)