Hy-Vee utilized its resources to celebrate National Family Meals Month™ and surrounded families with encouragement and resources designed to incite action to attain one more meal together as a family per week. The Hy-Vee team developed and distributed educational materials, in the form of print and video content, via TV, social media, website, email, in-store, Seasons Magazine, and through outreach to the media. In-store, Hy-Vee offered family cooking classes taught by its 228 dietitians nationwide and promoted their Simple Fix TM healthy meal prep program. They also offered easy pickup and delivery meal options, in which 36,698 children ate for free in September. Finally, Hy-Vee announced a major charity donation challenge to get families back around the dinner table, ultimately donating $100,000 to Meals from the Heartland, a nonprofit organization dedicated to feeding the hungry. The campaign engaged 85,000 employees from dietitians and chefs to kitchen and deli employees, Hy-Vee Market Grille employees, in-store staff, and cashiers.