Merchants Distributors Inc.
Merchants Distributors Inc. partnered with Acosta to create a “Taco Night” meal solution event for families across 300+ retailers and multiple states along the East Coast. The goal was to provide an occasion and reason for families to come together and enjoy, not only a great meal, but each other. “Taco Night” was promoted with print ads, digital coupons, social media, digital web banners, and in-store displays across multiple store chains. “Taco Night” also inspired other themed events including “Italian Nights” and “Gather Around the Table.” By utilizing brands such as Mission, Pace, Swanson, Borden, Sargento, Bush’s, Fresh Express, and Furmano’s, retailers had the opportunity to get creative with their displays, in-store signage, and overall execution.