(WASHINGTON, DC) – November, 13, 2012 – The Food Marketing Institute (FMI), Grocery Manufacturers Association (GMA) and National Grocers Association (NGA) today released guidelines designed to promote model practices in the “end-to-end” digital coupon process and reduce the incidence of coupon fraud.
“These guidelines are a win-win for manufacturers, retailers and consumers,” said Pamela Bailey, president and CEO of GMA. “Manufacturers and retailers reduce costs by streamlining their coupon programs and reducing fraud, and consumers will have a better shopping experience in the store and at check out.”
“Couponing has seen unprecedented growth in the past decade and digital coupons represent the fasting growing segment,” said Peter J. Larkin, NGA president and CEO. “These first of its kind guidelines for digital coupons will become a go-to resource for the industry.”
“Retailers have long appreciated the popularity coupons have with consumers as means of increasing their purchasing power,” said Leslie Sarasin, president and CEO of Food Marketing Institute. “Digital coupons add a welcomed high-tech layer of ease to the couponing adventure, but also introduce new possibilities of fraud that this set of guidelines seeks to address, keeping coupon use fair and simple for all consumers.”
Produced by the Joint Industry Coupon Committee (JICC), Voluntary Guidelines for Digital Coupons, shares model digital coupon practices in order to ensure a positive experience for consumers, proper settlement for retailers and effective and well-controlled promotions for manufacturers.
The Guidelines include:
The Guidelines highlight the key distinctions between digital and paper coupons, including the presence of barcode data, distribution methods, consumer acquisition and presentment, purchase validation and offer set-up at point of sale.
The JICC is made up of member companies from GMA, FMI and NGA. The JICC considers the Voluntary Coupon Guidelines complimentary to the GS1 Digital Coupon Management Standard Specification. The JICC plans to work with the GS1–U.S. Member Organization to ensure clear communication of both important standards documents.
For a complete copy of Voluntary Guidelines for Digital Coupons, visit http://www.gmaonline.org/file-manager/Collaborating_with_Retailers/DigitalCoupons_2012.pdf http://www.nationalgrocers.org/resource-center/fraudulent-coupon-alerts
Food Marketing Institute (FMI) conducts programs in public affairs, food safety, research, education and industry relations on behalf of its nearly 1,250 food retail and wholesale member companies in the United States and around the world. FMI’s U.S. members operate more than 25,000 retail food stores and almost 22,000 pharmacies with a combined annual sales volume of nearly $650 billion. FMI’s retail membership is composed of large multi-store chains, regional firms and independent operators. Its international membership includes 126 companies from more than 65 countries. FMI’s nearly 330 associate members include the supplier partners of its retail and wholesale members.
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