SN will produce and distribute the official show daily print magazine that leverages the reporting expertise of SN’s veteran editorial team. The initiative will benefit from the show daily experience of SN’s parent company, Penton Media, which has coordinated printing and production for numerous show dailies across multiple industries.
SN’s coverage of FMI2012 will also leverage the magazine’s multi-platform capabilities. Plans call for digital distribution of the show dailies; real-time news posts via SN’s website and mobile app; daily news dissemination through SN’s e-newsletter; social media feeds on Twitter and Facebook; video interviews with industry leaders via SN Total Access video; and pre- and post-show reporting in SN’s weekly magazine.
Coverage of the show will include reporting on research and information from educational sessions, innovative ideas and concepts from the exhibit floor, insights from the large gathering of retailers and suppliers, and news emerging from related events, including FMI’s first “Supermarket Chef Showdown.” For more on FMI2012, visit fmi2012.com.
“We’re very excited about this partnership with SN because it will help communicate the event’s multi-dimensional nature,” said Leslie Sarasin, FMI’s president and chief executive officer. “The coverage will enhance the experience for those in attendance and will relay all the excitement to those who couldn’t attend. This is a great way to transmit the FMI message as we celebrate our 35th year.”
Jerry Rymont, SN’s publisher and vice president of the Penton Food Group, said, “This multi-platform offering will leverage our brand’s expertise with print, digital and video, and showcase our editorial team’s leadership in coverage of the industry. We look forward to this collaboration of two great brands: SN and FMI.”
SN’s sales and marketing teams will oversee advertising and promotion for the show daily and related products. For more information, contact Jerry Rymont at 216-931-9720; or email jerry.rymont@penton.com.
Food Marketing Institute (FMI) conducts programs in public affairs, food safety, research, education and industry relations on behalf of its nearly 1,250 food retail and wholesale member companies in the United States and around the world. FMI’s U.S. members operate more than 25,000 retail food stores and almost 22,000 pharmacies with a combined annual sales volume of nearly $650 billion. FMI’s retail membership is composed of large multi-store chains, regional firms and independent operators. Its international membership includes 126 companies from more than 65 countries. FMI’s nearly 330 associate members include the supplier partners of its retail and wholesale members.
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