"The new USDA food graphic offers Americans a clear visual of a healthy plate," says FMI President and Chief Executive Officer Leslie G. Sarasin, "representing the full spectrum of nutritious foods we all need in our diets. As FMI member companies seek to feed families and enrich lives, this new icon will serve supermarket shoppers as a vivid reminder of what to put in their shopping carts so that it will later become part of a well-balanced plate."
FMI members – the supermarket and grocery stores in every community – are concerned for the health and well-being of their customers and constantly seek ways to provide shoppers with helpful nutrition information. According to data published in FMI's U.S. Grocery Shopper Trends 2011, two-thirds of American food shoppers acknowledge that their diets could be healthier.
The USDA food icon seeks a more direct visual connection with the viewer’s actual home dining experience by using a plate format to feature five food groups that are vital to a healthy diet—fruits, vegetables, grains, protein and dairy. FMI looks forward to working with USDA in the development and implementation of consumer information programs that utilize the plate icon as a strong graphic base.
Food Marketing Institute (FMI) conducts programs in public affairs, food safety, research, education and industry relations on behalf of its nearly 1,250 food retail and wholesale member companies in the United States and around the world. FMI’s U.S. members operate more than 25,000 retail food stores and almost 22,000 pharmacies with a combined annual sales volume of nearly $650 billion. FMI’s retail membership is composed of large multi-store chains, regional firms and independent operators. Its international membership includes 126 companies from more than 65 countries. FMI’s nearly 330 associate members include the supplier partners of its retail and wholesale members.
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