Meal Solutions Proliferate and Niche-Marketing Remains StrongRetailers are responding aggressively to diverse and changing customer demands, delivering fresh, healthful and convenient products storewide.They are offering meal solutions in multiple forms, including:• Hot-service counters, 89.2 percent.• Self-service refrigerated cases, 83.8 percent.• Made-to-order sandwiches, 71.6 percent• Soup bars, 67.6 percent.• Catering, 62.2 percent.• Separate checkouts for prepared foods, 58.1 percent.• Salad bars, 56.8 percent.• Sushi stations, 52.9 percent.• Snack/juice/coffee bars, 50.0 percent.
Prepared foods departments have grown large with the median number of items offered at 62. The menu items range from traditional chicken to made-to-order pasta dishes, paninis and burritos. Chicken remains the most popular item, prepared in a wide variety of forms including barbequed, broasted, fried, rotisserie and tenders. The industry continues to reach out to fast-growing market niches. As many as 83.9 retailers offer ethnic foods and 72.4 percent feature a natural/organic food aisle or section. Nearly half of the retailers surveyed (46.0 percent) are branding their own organic foods, selling private label versions of these products.
Anxiety High Over a Record Host of Strategic IssuesLooking at the future, the report found increased concern over a growing host of strategic issues. In fact, the level of concern, measured on a scale on 1 to 10 with 10 being the highest, increased for nearly every issue, comparing the expected impact in 2006 with that in 2007-2008. Further, more issues had an anxiety rating of 6 or higher than ever before in this report:• Healthcare costs, 7.9 in 2007-2008, up from 7.6 in 2006.• Competition from other retailers, 7.7, up from 7.5.• Credit/debit card interchange costs, 7.5, up from 7.2.• Energy costs, 7.4, down slightly from 7.5.• Staffing, hiring, retention, 6.9, up from 6.5.• Technology investments, 6.5, up from 6.0.• Food safety scares, 6.0, up from 5.7.
The frustration over some of the issues stems from the industry’s inability to control them. The most significant example is interchange fees, averaging nearly 2 percent, which credit card companies and banks extract from every plastic transaction. Interchange fees are fixed by Visa, MasterCard and the banks that issue their cards. The cost is rising fast for three reasons: the fees themselves keep increasing, more consumers are using rewards cards with higher interchange rates and plastic is becoming the predominant way that consumers pay for goods and services. Interchange costs for all retailers totaled $30.7 billion in 2005 and $36.3 billion in 2006 — an 18 percent increase in just one year. The cost of interchange has more than doubled since 2001. In the long run, consumers pay these costs as retailers are forced to build them into the price of all goods and services.
How Retailers Are Rising to Meet Competitive ChallengesNearly all retailers (98.8 percent) are addressing competition issues by emphasizing perishable products such as meat, produce, prepared foods and deli and bakery items. This strategy is yielding success with an effectiveness rating of 8.6 with 10 being the highest.
Companies are also competing by developing store brands (87.8 percent); focusing on natural and organic products (84.1 percent); providing a unique shopping experience, store design and product selection (74.4 percent); emphasizing consumer wellness and family health (73.2 percent); and featuring low prices (72.0 percent).
Methodology and Purchasing InformationThe data for this report are based on surveys of 92 companies operating 14,769 stores, filings with the Securities and Exchange Commission and information from the U.S. Bureau of Labor Statistics and Census Bureau. The analysis is also based on other FMI research, including U.S. Grocery Shopper Trends 2007, Facts About Store Development 2006 and the 2005-2006 Annual Financial Review. This report was made possible by the generous support of American Express. To purchase Food Retailing Speaks: The Annual State of the Industry Review 2007 ($95 for FMI retailer/wholesaler members, $145 for FMI associate members and $195 for nonmembers), contact the FMI Store by calling 202-220-0723 or visiting www.fmi.org/store/.
Contact: Bill Greer 202-220-0667wgreer@fmi.org
Food Marketing Institute (FMI) conducts programs in public affairs, food safety, research, education and industry relations on behalf of its nearly 1,250 food retail and wholesale member companies in the United States and around the world. FMI’s U.S. members operate more than 25,000 retail food stores and almost 22,000 pharmacies with a combined annual sales volume of nearly $650 billion. FMI’s retail membership is composed of large multi-store chains, regional firms and independent operators. Its international membership includes 126 companies from more than 65 countries. FMI’s nearly 330 associate members include the supplier partners of its retail and wholesale members.
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