Two well-regarded speakers will fill Gore’s 8-9:30 a.m. slot and deliver presentations under the title From Shoppers to Stakeholders: Messages (And Actions) That Matter:
Marc Gunther — Senior writer at Fortune magazine and author or co-author of five books, including Faith and Fortune: How Compassionate Capitalism is Transforming American Business (Crown Business, 2004). He will examine the growing power of going green and how companies are linking their business goals to improved environmental strategies.
Chip Heath — Columnist for FastCompany and co-author of the current BusinessWeek best-seller Made to Stick: Why Some Ideas Survive and Others Die. He will show how companies can tell their story in a way that resonates with shoppers, employees and the community, becoming part of the larger marketplace of ideas.
These presentations are sponsored by FMI, the National Association of State Departments of Agriculture and Organic Trade Association.
Contact: Bill Greer202-220-0667wgreer@fmi.org
Food Marketing Institute proudly advocates on behalf of the food retail industry. FMI’s U.S. members operate nearly 40,000 retail food stores and 25,000 pharmacies, representing a combined annual sales volume of almost $770 billion. Through programs in public affairs, food safety, research, education and industry relations, FMI offers resources and provides valuable benefits to more than 1,225 food retail and wholesale member companies in the United States and around the world. FMI membership covers the spectrum of diverse venues where food is sold, including single owner grocery stores, large multi-store supermarket chains and mixed retail stores. For more information, visit www.fmi.org and for information regarding the FMI foundation, visit www.fmifoundation.org.
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