FMI Board Chair Jeff Noddle presented the award at FMI’s 2006 Midwinter Executive Conference in Scottsdale, AZ.
“One of the things you can’t miss about Steve is his passion for fitness and health, which is now benefiting the entire industry and consumers through a series of initiatives designed to promote healthy lifestyles.
“In 2003, his company removed trans fats from all Frito-Lay products — and this was before the labeling law was even enacted.
“Under Steve’s leadership, PepsiCo kept on reducing sugar, fat and sodium in existing products, and delivering entirely new products that contribute to healthier lifestyles.”
Noddle recognized Reinemund and PepsiCo for making it easier for consumers to find more than 100 of its healthier products by launching the “Smart Spot” symbol in 2004. Products carrying the logo meet nutrition criteria set by the FDA and National Academy of Sciences.
Reinemund was honored for leading PespiCo’s efforts to help the nation’s children through a venture with the Discovery Channel. The company partnered with Discovery to address childhood obesity by teaching kids the concept of energy balance — reducing calories consumed and increasing calories burned. This program is now reaching millions of elementary and secondary school students.
Noddle applauded Reinemund for being a strong advocate of free trade, promoting workplace diversity, streamlining distribution and encouraging the use of technology to make the industry more responsive to consumers.
The Albers award was introduced in 1955 to honor leaders in the supplier community for excellence in serving consumers and improving relations among food manufacturers, retailers and wholesalers. The award was named for William H. Albers, the first Board chair of the Super Market Institute, one of FMI’s predecessor organizations.
Reinemund is the 62nd recipient of the award and the third PepsiCo chief executive to be so honored — preceded by Roger A. Enrico (2001) and D. Wayne Calloway (1996).
Food Marketing Institute (FMI) conducts programs in public affairs, food safety, research, education and industry relations on behalf of its nearly 1,250 food retail and wholesale member companies in the United States and around the world. FMI’s U.S. members operate more than 25,000 retail food stores and almost 22,000 pharmacies with a combined annual sales volume of nearly $650 billion. FMI’s retail membership is composed of large multi-store chains, regional firms and independent operators. Its international membership includes 126 companies from more than 65 countries. FMI’s nearly 330 associate members include the supplier partners of its retail and wholesale members.
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