WASHINGTON, DC — May 6, 2004 — The Food Marketing Institute (FMI) and Daymon Worldwide today announced the launch of the first Private Label Showcase to be featured at the 2006 FMI Convention that will be held in Chicago on May 7-9.

This showcase will be the core around which Daymon Worldwide will build their biennial, global private label conference starting in 2006. Daymon Worldwide will invite their private supplier principals to exhibit on the show floor and will invite their retailer and wholesaler customers to attend. This portion of the show floor will be open on Saturday afternoon for Daymon’s suppliers and customers to hold strategic business discussions, then will be open to all attendees for the normal show hours Sunday through Tuesday. Various other events for their partners and customers will be planned around the FMI convention schedule by the Daymon group.

“It’s time to take private label to a new level of effectiveness in the supermarket industry and the FMI May show is the perfect venue to make this happen,” said Milton Sender, Chairman of Daymon Worldwide, headquartered in Stamford, Connecticut.

Tim Hammonds, FMI’s president and CEO added that “Our members understand that stores need to strike the proper balance for their customers between private label, national brands, and perishables. This showcase will open the door for that dialogue to take place for the entire industry. We are very excited to be able to add this important new dimension every other year to our Chicago show.”