Designed to be fast-paced, example-driven and highly interactive, the daylong sessions will focus on specific issues and trends affecting food retail operations. Featuring lively presentations and frequent drills, the seminars will be led by notable industry experts experienced in fast-track training. All programs will be held at the Hyatt Regency O’Hare in Chicago.
The series kicks off in April with two sessions:
April 11 Loyalty Marketing: Making the Data Work for You
Ken Robb, a principal with Technomic, Inc. and a partner with McMillan Doolittle LLP, will lead a discussion of loyalty marketing programs and how they can grow volume and profits for food retailers. With 35 years of experience in the food industry as a retailer, manufacturer and consultant, Robb will address the consumer interest, technology and supplier relationships necessary to launch and maintain a successful card program.
April 12 Customer Service: Strategies to Win Customers and Grow Sales
Consultant and motivational speaker Jim Sullivan has worked with some of the retail industry’s most successful companies, including Kroger, Albertson’s, Publix, Walt Disney, American Express, McDonald’s, Nordstrom and Coca-Cola. In this session, Sullivan will discuss the art of customer acquisition and maintenance. He will also offer insight into the concept of customer service, lead a discussion on establishing a system of rewards for quality service, and explain the necessity of tying service objectives to profitability.
Other scheduled dates and topics for the training programs are:
June 19 Perishables Marketing: Best Practices for Increasing Sales and Profits
June 20 I/T Auditing and Security: Protecting Your Company
Sept. 17 Petroleum Marketing: Fueling Your Company’s Future
Sept. 18 Prepared Foods: Strategies for Success
Nov. 4 The Emerging Consumer: Ethnic Marketing
Nov. 5 Inventory Management: Back to Basics
Registration fees are $400 for FMI members and $800 for nonmembers. Companies registering three or more associates pay a reduced fee of $375 each. To register or for more information, please contact Aileen Dullaghan at (202) 220-0704 or visit the FMI Web site at www.fmi.org.
Food Marketing Institute (FMI) conducts programs in public affairs, food safety, research, education and industry relations on behalf of its nearly 1,250 food retail and wholesale member companies in the United States and around the world. FMI’s U.S. members operate more than 25,000 retail food stores and almost 22,000 pharmacies with a combined annual sales volume of nearly $650 billion. FMI’s retail membership is composed of large multi-store chains, regional firms and independent operators. Its international membership includes 126 companies from more than 65 countries. FMI’s nearly 330 associate members include the supplier partners of its retail and wholesale members.
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