Language is a concise reference tool covering terms associated with operational, financial, marketing, human resource, technology and other food retailing functions. FMI developed the comprehensive guide in response to requests from Chinese retailers and food industry representatives for substantive orientation material that specifically addresses the industry’s unique language. The reference will also appeal to Chinese recruiters, consumer media, and instructors at high schools, colleges and universities with a food marketing/ management program.
“Food industry terminology is universal,” said Elizabeth Battaglia, FMI’s director of international marketing. “Language of the Food Industry – Simplied Chinese Version is an easily accessible resource that defines and explains our industry’s distinct terminology, and it is already a must-have resource for anyone working in the Chinese food retail industry.”
To purchase Language of the Food Industry – Simplified Chinese Version, contact FMI’s publications and video sales department at (202) 452-8444 or click below.
Food Marketing Institute (FMI) conducts programs in public affairs, food safety, research, education and industry relations on behalf of its nearly 1,250 food retail and wholesale member companies in the United States and around the world. FMI’s U.S. members operate more than 25,000 retail food stores and almost 22,000 pharmacies with a combined annual sales volume of nearly $650 billion. FMI’s retail membership is composed of large multi-store chains, regional firms and independent operators. Its international membership includes 126 companies from more than 65 countries. FMI’s nearly 330 associate members include the supplier partners of its retail and wholesale members.
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