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Increasing Private-Brand Sales Among Private-Brand Loyalists, Switchers and National-Brand Loyalists

Author:
Analytics by: Buxton; Report by: 210 Analytics, LLC

Year Published:
2012

Description:
In the past few years, the food retailing industry has seen tremendous change surrounding private brands. With price and value taking on a key role in the midst of recessionary pressures, purchasing private brands has become one of the most popular money-saving measures among grocery shoppers. Food retailers have been reporting double-digit growth in private-brand sales and SKUs for several years now, with industry-wide sales for the total category of more than $56 billion.
Product ID:
2384 		Product Type:
Report 		Version:
Electronic (digital download/no shipping)
Pricing:
Domestic Ret./Whslr., Canadian Ret./Whslr., International Ret./Whslr., Silver Level Membership, Gold Level Membership, Platinum Level Membership, Platinum Plus Level Membership, Bronze Level Membership, Private Brands Bronze, Private Brands Silver, Private Brands Gold, Private Brands Platinum, Private Brands Platinum Plus - $0.00

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