Buying into the Local Food Movement Thursday, May 23, 2013 (2pm - 3pm US/Eastern) Future Connect 2013: Post-Conference Webinar Series FMI - Webinar [ map ] 2345 Crystal Drive Arlington, VA 22202

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Buying into the Local Food Movement

The local food movement is spreading from farm markets stands to supermarket shelves. Will large grocery retailers capture the “locavore” market? This webinar will focus on the results of an A.T. Kearney survey of US consumers to measure their attitudes and shopping habits with regard to local food. Although a majority of consumers do not trust the local food offerings of national grocery chains and big box retailers, the study results provide recommendations on how grocery retailers can position their local food assortments to meet the needs of their consumers.

Presenters
Jens Ruehle, Manager, A.T. Kearney

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