By: Allison Febrey, Assistant, Health and Wellness/FMI Foundation/Food and Product Safety, Food Marketing Institute
SpartanNash Company stated that their goal for National Family Meals Month™ was to “attract, excite and engage with all of the families that shop in our store and encourage them to eat together at home again during the month of September,” according to Nathan Stock, Regional Wellness Specialist at SpartanNash Company. This is one of the many reasons why they were a Gold Plate Award winner.
SpartanNash Regional Wellness Specialists, who are dietitians and nutritionists, spread the family meals cheer in-store. They gave out oven mitts, cans of their private brand soup, and fliers about National Family Meals Month to inspire family meals and inform families of the many benefits of sharing meals together.
A unique feature of their program was that the Regional Wellness Specialists surprised families shopping together with a fully paid for family meal and a recipe to accompany all the ingredients in the meal.
Through their corporate health and wellness program, all store associates were encouraged to have more fruits and vegetables with their family meals and they were also invited to participate in a company video about their favorite family meals moment.
SpartanNash’s campaign reached an impressive number of people— they reached over 5 million people through their social networks and ads via video, posts and recipes. They also printed 8 million paper ads in the month of September that promoted National Family Meals Month across 10 states.
Congratulations to SpartanNash on their Gold Plate Award winning National Family Meals Month campaign! Now is the perfect time to start planning for National Family Meals Month. There is no fee to participate. Go to www.FMIFamilyMeals.com for ideas on how you and your company can join the movement. To learn more about the Gold Plate Awards, click here.
SpartanNash (Nasdaq: SPTN) is a Fortune 350 company whose core businesses include distributing grocery products to independent grocery retailers, select national accounts, its corporate-owned retail stores and U.S. military commissaries and exchanges. SpartanNash serves customer locations in 47 states and the District of Columbia, Europe, Cuba, Puerto Rico, Italy, Bahrain, Djibouti and Egypt. As of today, SpartanNash currently operates 143 supermarkets, primarily under the banners of Family Fare Supermarkets, D&W Fresh Market, VG’s Grocery, Dan’s Supermarket and Family Fresh Market. Through its MDV military division, SpartanNash is a leading distributor of grocery products to U.S. military commissaries.