By: Sue Borra, Chief Health and Wellness Officer for FMI and Executive Director of the FMI Foundation
Again this September, retailers and suppliers are coming together with the FMI Foundation to celebrate National Family Meals Month™ (NFMM). What is National Family Meals Month? This industry-wide movement raises awareness of the benefits of frequent family meals and supports families to share one more meal at home each week. Over 60 retailers and 30 suppliers participated last year, and the excitement is growing for 2016!
To help you prepare for this September, the FMI Foundation has created new National Family Meals Month toolkits for both retailers and suppliers. These kits are filled with resources to help you jumpstart your family meals programs.
Getting involved with National Family Meals Month is as easy as 1-2-3.
- Like Vegetables, Weave in Family Meals Month – The same way moms sneak vegetables onto kid’s plates, NFMM can be woven into your existing September plans. Be creative and incorporate NFMM into your current communications and marketing programs by utilizing our resources or taking a new spin on an old program. Think about how you can help customers celebrate coming to the table as a family during September.
- Set the Table - Get tools and tips to make your NFMM celebration a success. With customizable logos, images, social media posts, messaging and more, our new turnkey toolkits can help you prepared for September. Toolkits are available at www.fmi.org/toolkit.
- Pass the Dinner Rolls - Share your plans to participate! Use the hashtag #FamilyMealsMonth to share images of your employees and customers celebrating NFMM. A common photo of this movement is raising your oven mitt to commit to one more family meal per week. Everyone’s interpretation of the family is slightly different, so it is exciting to see what ideas come forward.
The FMI Foundation will once again be collecting stories of what retailers and suppliers are doing for National Family Meals Month this September. E-mail us at email@example.com with your plans for in-store and online promotion of family meals during September.