By: Cathy Polley, RPh, Vice President, Health & Wellness, FMI & Executive Director, FMI Foundation
With September National Family Meals Month in full swing, the FMI Foundation salutes the 2015 Retail Category C (200+ stores) Gold Plate Award winner Ahold USA’s Savory: Fast, Fresh And Easy™ program for its outstanding approach to encouraging families to commit to one more family meal at home. Research has shown there are many benefits associated with consistent family meals, such as adolescents being less likely to show symptoms of violence, depression and suicide, as well as being less likely to use or abuse drugs or run away. Ahold USA’s Savory: Fast, Fresh And Easy™ program allows families an opportunity to strive towards these benefits by accommodating major limitations such as busy lifestyles, conflicting schedules as well as differences in tastes and preferences.
Savory: Fast, Fresh and Easy™ offers recipe resources, budget friendly tips and coupons, and time-saving solutions. Considering customer concerns regarding budget, nutritional needs and various routines, this program provides resources for customers to successfully integrate family meals into their everyday routines.
“Savory was designed to help make every day a little fresher, a little easier, and little more delicious for our busy customers,” said Amy Hahn, senior vice president of marketing, Ahold USA. “Savory is a go-to guide with inspirational recipes and meal solutions that help our customers save time, save money, and eat well.”
For more resources and information to help you join in National Family Meals Month visit www.fmifamilymeals.com or access pre-recorded webinars reflecting data from FMI’s U.S. Grocery Shopper Trends 2015 report here.