Wei Zheng’s journey to store manager at 99 Ranch Market has been described as the realization of the American Dream. After joining the retailer’s mentorship program and emigrating to the United States, this was Wei’s first professional role. Wei’s keeping the dream alive for himself and those around him, driving double-digit sales lifts over the past year.

That’s not a simple feat, as the Chandler location is the only 99 Ranch Market store in the state and operates in a fiercely competitive marketplace. Recognizing that reputation is everything in a single-store region, Wei focuses on touting high-demand seasonal products and personally monitoring freshness standards.

For optimal shopper experiences, Wei makes sure that the store has full coverage during peak hours. He’s able to optimize labor through his dedication to efficiency and his “borderless” team culture, in which every associate is empowered to serve as a store ambassador.

Wei’s strong sense of community sets this store apart as he and his team aim to provide a “taste of home” to area residents with an assortment that caters to their tastes and needs.

Wei’s community focus extends to his support of local organizations. Thanks to his partnership with the Taiwan Semiconductor Manufacturing Company, immigrant families with similar backgrounds receive fresh food services. Even as he helps others realize their dreams, Wei remains humble, often stepping in to help out at the front end during busy times.