It’s one thing to aim for the highest sales in a retailer’s network. It’s quite another to achieve it.

Tina Tsitsava has achieved that impressive goal, guiding her store in Tbilisi to lead both sales and assortment within that region for SPAR. The 12-year leader delivers double-digit sales growth and solid EBITDA improvements by often thinking out of the box, whether she’s promoting chilled beverages at the checkout section or developing a food-to-go program. Her accomplishments are even more noteworthy considering that SPAR Georgia recently went through a merger.

Understanding that success comes from a collective effort, Tina communicates with her team through regular meetings and personal interactions and models a passionate commitment to serving customers while elevating the larger organization. SPAR Georgia noticed her efforts and chose her to train and support managers of existing branches. Fostering future leaders has become one of Tina’s professional passions.

On any given day, Tina is visible on the floor interacting with employees and shoppers at the store located in one of the city’s oldest and most popular tourist areas. A keen listener, she responds to customer needs in a way that optimizes store operations and ultimately helps boost sales and loyalty.