When a competing store opened directly across the street from his D&W Fresh Market in Grand Rapids, Mich., Ricky Myers was ready for it. No new fresh format was going to out-fresh him! The first step in his campaign to match the competition was a laser-like focus on all the fresh departments in the store: wellness, organic, gluten-free, bulk foods, meal solutions and especially produce.
“Ricky Myers’ D&W Fresh Market “out-freshed” the fresh competition and boosted sales by 6.8 percent.”