"Customers are family," says Mitch Cochran, respectfully known as “Mr. Mitch” to many in the community of Cleveland, Tennessee. He is well regarded as a “people person” – both in his Food City store and in his neighborhood. Cochran’s communications skills are his strength, most evident in how he works with his team. He invests in new hires to ensure their success, and he’s involved in every facet of hiring and new employee orientation. Validating the authenticity of his approach to business and his customers, Cochran’s average Mystery Shopper score in 2017 was an impressive 96 percent.