2020 U.S. Grocery Shopper Trends

FMI's U.S. Grocery Shopper Trends Report provides the latest insights into customer behavior and shopping habits. Prepared by The Hartman Group, the 2020 report provides a clear picture of grocery shopping habits before the pandemic, attitude shifts that took place during COVID-19 and offers a glimpse of what might come next for the food industry.

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U.S. Grocery Shopper Trends Webinar Series

A Look at Today's Grocery Shopper: Long-term Trends Meet COVID-19 Adjustments

Explore where shoppers’ habits were going in 2020 prior to the pandemic and where they are now.

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How COVID-19 is Reshaping Online Shopping

Explore the evolution of online grocery shopping in recent years and how the COVID-19 pandemic has impacted online grocery shopping behaviors.

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Cooking Well to Eat Well: How Consumers Cook

Explore how consumers prioritize cooking desires, skills and household preferences, before and during the COVID-19 pandemic.

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Home Cooking In America 2020

During the global COVID-19 pandemic, 40% of America adults say they are now cooking more. This supplement to the U.S. Grocery Shopper Trends report looks at current cooking attitudes and behaviors.

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Our Take on Trends

Blog posts outlining the latest report findings

Taking Stock of Where We Are: A Look at the Impact of COVID-19 on Grocery Shopper Habits

Aug 6, 2020

For five long months, we have all been experiencing the unprecedented realities presented by the COVID-19 pandemic, including the frustrating truths of supply and the dramatically increased demand for groceries. Once ingrained grocery shopping ...

Confessions of a Leftover Laggard

Aug 6, 2020

I admit to being a bit late to the game when it comes to appreciating the benefits and advantages to leftovers. Truth be told, I’ve never liked them. Even as a child, my Mother reported I would roll my eyes and, in my television-influenced ...

Making the Cut: Meat and Poultry Back to the Center of the Plate

Jul 29, 2020

Think of today’s selling environment like one of those retail meat cut posters hanging in the butcher shop or meat department. There is a market as a whole, but it is portioned into different sections. Each section has its own features and ...

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U.S. Grocery Shopper Trends COVID-19 Tracker

To assess the impact of COVID-19 on the perceptions and behaviors of grocery shoppers, we are actively surveying shoppers about their changing shopping habits and publishing an ongoing series of reports available below.

COVID-19 Tracker Overview Webinar Recording