2020 U.S. Grocery Shopper Trends

FMI's U.S. Grocery Shopper Trends Report provides the latest insights into customer behavior and shopping habits. Prepared by The Hartman Group, the 2020 report provides a clear picture of grocery shopping habits before the pandemic, attitude shifts that took place during COVID-19 and offers a glimpse of what might come next for the food industry.

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U.S. Grocery Shopper Trends Webinar Series

A Look at Today's Grocery Shopper: Long-term Trends Meet COVID-19 Adjustments

Explore where shoppers’ habits were going in 2020 prior to the pandemic and where they are now.

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How COVID-19 is Reshaping Online Shopping

Explore the evolution of online grocery shopping in recent years and how the COVID-19 pandemic has impacted online grocery shopping behaviors.

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Cooking Well to Eat Well: How Consumers Cook

Explore how consumers prioritize cooking desires, skills and household preferences, before and during the COVID-19 pandemic.

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Home Cooking In America 2020

During the global COVID-19 pandemic, 40% of America adults say they are now cooking more. This supplement to the U.S. Grocery Shopper Trends report looks at current cooking attitudes and behaviors.

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Our Take on Trends

Blog posts outlining the latest report findings

Innovation Takes on New Meaning in Private Brands

When the COVID-19 pandemic arrived, many companies temporarily put at least some private brand product innovation on hold to address the crisis. More recently, we’re starting to see a renewed commitment to innovation. Food retailers saw the pandemic ...

Who Will (or Will Not) Be Sitting at Your Thanksgiving Table?

As I look at FMI’s most recent U.S. Grocery Shopper Trends COVID-19 Tracker, I see that we are not alone with our dilemma. Nearly a third of Americans are planning to do less this Thanksgiving than in previous years (30%). ...

How Food Retail Ecommerce Got Ready for Prime Time

In hindsight, it’s interesting how food retailers described their ecommerce sophistication a year ago in the FMI Food Retailing Industry Speaks report. Only 4% of responding companies with online sales considered themselves to be very sophisticated ...

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U.S. Grocery Shopper Trends COVID-19 Tracker

To assess the impact of COVID-19 on the perceptions and behaviors of grocery shoppers, we are actively surveying shoppers about their changing shopping habits and publishing an ongoing series of reports available below.

COVID-19 Tracker Overview Webinar Recording

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Impact of COVID-19 on Thanksgiving Celebrations

Americans emphasize connecting with loved ones and enjoying festive foods this Thanksgiving.

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U.S. Grocery Shopper Trends COVID-19 Tracker Reports

Trends Tracker Wave 9 Oct 1_Oct 9

U.S. Grocery Shopper Trends COVID-19 Tracker October 1-9, 2020

The U. S. Grocery Shopper Trends COVID-19 Tracker wave nine looks at grocery shoppers plan to celebrate upcoming holidays and other timely topics.

Trends Tracker Wave 8 Cover

U.S. Grocery Shopper Trends COVID-19 Tracker July 15 - 20, 2020

The U. S. Grocery Shopper Trends COVID-19 Tracker wave eight revisits topics explored in the first wave of this research.

U.S. Grocery Shopper Trends COVID-19 Tracker May 28 June 7 2020

U.S. Grocery Shopper Trends COVID-19 Tracker May 28- June 7, 2020

Wave seven explores store brands, reliance on frozen food to keep the pantry stocked, and usage of prepared/RTE options from the grocery store.

U.S. Grocery Shopper Trends COVID-19 Tracker May_13_24_2020

U.S. Grocery Shopper Trends COVID-19 Tracker May 13-24, 2020

Wave six explores food waste and food shortages, along with consumers' emerging feelings of home-cooking fatigue.

U.S. Grocery Shopper Trends COVID 19 Tracker April 29_May_10

U.S. Grocery Shopper Trends COVID-19 Tracker April 29 - May 10

Wave five explores consumer expectations for future shopping behavior.

Shoppers Trends COVID 19 Tracker April 15.25

U.S. Grocery Shopper Trends COVID-19 Tracker April 15 - 25

Wave four explores cooking and eating healthy during a pandemic.

Shoppers Trends COVID 19 Tracker April4to9

U.S. Grocery Shopper Trends COVID-19 Tracker April 4 -9

Wave three explores how Latinx and Black shoppers adjust their grocery shopping due to the COVID-19 pandemic.

Shoppers Trends COVID 19 Tracker March28.April2

U.S. Grocery Shopper Trends COVID-19 Tracker March 28 - April 2

Wave two explores concerns about feeding families due to the COVID-19 pandemic.

Shoppers Trends COVID 19 Tracker March21.26

U.S. Grocery Shopper Trends COVID-19 Tracker March 21 - 26, 2020

Wave one explores an overview of the COVID-19 pandemic's impact on grocery shopping.

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