2020 U.S. Grocery Shopper Trends
FMI's U.S. Grocery Shopper Trends Report provides the latest insights into customer behavior and shopping habits. Prepared by The Hartman Group, the 2020 report provides a clear picture of grocery shopping habits before the pandemic, attitude shifts that took place during COVID-19 and offers a glimpse of what might come next for the food industry.
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U.S. Grocery Shopper Trends Webinar Series
A Look at Today's Grocery Shopper: Long-term Trends Meet COVID-19 Adjustments
Explore where shoppers’ habits were going in 2020 prior to the pandemic and where they are now.
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How COVID-19 is Reshaping Online Shopping
Explore the evolution of online grocery shopping in recent years and how the COVID-19 pandemic has impacted online grocery shopping behaviors.
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Cooking Well to Eat Well: How Consumers Cook
Explore how consumers prioritize cooking desires, skills and household preferences, before and during the COVID-19 pandemic.
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Home Cooking In America 2020
During the global COVID-19 pandemic, 40% of America adults say they are now cooking more. This supplement to the U.S. Grocery Shopper Trends report looks at current cooking attitudes and behaviors.
Our Take on Trends
Blog posts outlining the latest report findings
U.S. Grocery Shopper Trends COVID-19 Tracker
To assess the impact of COVID-19 on the perceptions and behaviors of grocery shoppers, we are actively surveying shoppers about their changing shopping habits and publishing an ongoing series of reports available below.
COVID-19 Tracker Overview Webinar Recording
U.S. Grocery Shopper Trends COVID-19 Tracker Reports
U.S. Grocery Shopper Trends COVID-19 Tracker October 1-9, 2020
U.S. Grocery Shopper Trends COVID-19 Tracker July 15 - 20, 2020
U.S. Grocery Shopper Trends COVID-19 Tracker May 28- June 7, 2020
U.S. Grocery Shopper Trends COVID-19 Tracker May 13-24, 2020
U.S. Grocery Shopper Trends COVID-19 Tracker April 29 - May 10
U.S. Grocery Shopper Trends COVID-19 Tracker April 15 - 25
U.S. Grocery Shopper Trends COVID-19 Tracker April 4 -9
U.S. Grocery Shopper Trends COVID-19 Tracker March 28 - April 2
U.S. Grocery Shopper Trends COVID-19 Tracker March 21 - 26, 2020
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