Prospectus 

FMI Midwinter Executive Conference is the food retail and grocery industry’s premier FMI members-only gathering of C-suite leaders, taking place January 20–23, 2027, in Chula Vista, Calif. Since 1977, Midwinter has brought together senior executives from across the industry to shape strategy around the trends redefining grocery from technology and supply chain to workforce and consumer behavior. The conference provides a unique opportunity to connect with industry peers, benchmark against leading companies, and gain forward-looking insights in an intimate, executive-level setting. Attendees leave with high-level connections, actionable perspectives, and access to conversations and insights they can’t get anywhere else.

Not an FMI member? Contact us at membership@fmi.org to learn more about membership!

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The Results Speak for Themselves

In 2026, FMI Midwinter hosted more than 1,700 attendees, facilitating 1,085 Strategic Executive Exchange (SEE) meetings: high-impact, one-on-one conversations between retail, wholesale, and supplier leaders that set the stage for game-changing partnerships.

Food retail industry executives, retailers, wholesalers, suppliers, and manufacturers

1,700+

Total Attendees

Food retail industry executives: retailers, wholesalers, suppliers, servic providers and manufacturers

High-impact, one-on-one Strategic Executive Exchange conversations driving partnerships

1,085

SEE Meetings

High-impact, one-on-one Strategic Executive Exchange conversations driving partnerships

"Had very productive SEE meetings that were well attended by retailers with the right people."
"Able to meet with the majority of top suppliers through the SEEs and gain some good insights on upcoming trends and opportunities."
"A great environment to connect with existing long-term relationships and begin building new ones that will make a difference in life."

FMI Event Sponsor Contract

Download & complete the sponsorship agreement. 

Event Details

Book

FMI Midwinter Executive Conference is the food retail and grocery industry's premier gathering of C-suite leaders. Since 1977, Midwinter has brought together executives from across the industry to shape strategy on the trends redefining grocery from technology and supply chain to workforce and consumer behavior. 

VIEW AGENDA

calendar iconJanuary 20-23, 2027

location pin iconGaylord Pacific, Chula Vista, San Diego

Gaylord Pacific

Sample Audience

  • Chief Marketing Officer
  • President
  • Vice President
  • Chief Experience Officer
  • VP, Industry Affairs & Customer Development
  • VP, Marketing & Research
  • Chief Innovation Officer
  • Chairman & Chief Executive Officer
  • Chief Strategy Officer
  • Group Vice President, Grocery
  • Chief Customer Officer
  • Executive Vice President, Sales & Merchandising
  • Chief Commercial Officer
  • SVP, Marketing & Business Development
  • Chief Operations Officer

Event Registration Fees

Retailer, Wholesaler & Product Supplier Members

Fee:

$2,795

Registration Opened

Monday, July 27, 2026

REGISTER NOW

Strategic, Industry & Association Partner Members

Fee:

$5,295

Registration Opened

Tuesday, Sept. 1, 2026

REGISTER NOW

Sponsorship Opportunities

Sponsorship Enhancements

Golf Tournament Sponsorship Opportunities

  • Title Level

    $25,000
    • Priority placement with up three retail executives and tournament participation for six players.
    • Company logo on tournament golf apparel
    • Recognition at the FMI Board of Directors meeting at Midwinter and within the FMI Midwinter mobile app
    • Custom company promotion at hole and at entrance of the tournament (e.g., on flags, tee signs, and banners)
    • Product in golf carts and at lunch.
    • Custom company signage on golf carts and option to provide company branded gear.
    • Priority in placement of promotional signage at the FMI Midwinter Executive
    • Conference and FMI’s Golf Tournament
    • Custom company promotion at a putting contest during the Arrival Experience on Wednesday.
  • Eagle Level

    $10,000
    • Preferred placement with two retail executives and tournament participation for up to four players.
    • Recognition at the FMI Board of Directors meeting at Midwinter and within the FMI Midwinter mobile app
    • Custom company promotion at hole (e.g., on flags, tee signs, and banners)
    • Custom company signage on golf carts and option to provide company branded gear.
    • Preferred placement of promotional signage at the FMI Midwinter Executive
    • Conference and FMI’s Golf Tournament
  • Birdie Level

    $5,000
    • Placement with one retail executive and tournament participation for two players.
    • Recognition at FMI Board of Directors meetings and within the FMI Midwinter mobile app
    • Promotional signage at the FMI Midwinter Executive Conference and FMI’s Golf Tournament
  • Individual Golfer

    $1,500
    • Participate in the golf tournament on an individual basis*.

    *Individual participation does not guarantee pairing with a retail executive, but many times we are able to work out pairings.

FMI Event Sponsor Contract

Download & complete the sponsorship agreement. 

Site Maps

The site maps below show the different spaces in the hotel area. 

Gaylord Pacific Additional Meeting Spaces
Gaylord Pacific Central Meeting Spaces
Gaylord Pacific Detailed Levels 1-4

Questions?

  • Peter Collins
    Peter Collins
    Vice President, Business Development & Membership 
    (202) 220-0737

    pcollins@fmi.org

  • Briana Carroll
    Briana Carroll
    Business Development & Membership Services Assistant
    (202) 220-0682

    bcarroll@fmi.org