FMI Midwinter Executive Conference is the food retail and grocery industry’s premier FMI members-only gathering of C-suite leaders, taking place January 20–23, 2027, in Chula Vista, Calif. Since 1977, Midwinter has brought together senior executives from across the industry to shape strategy around the trends redefining grocery from technology and supply chain to workforce and consumer behavior. The conference provides a unique opportunity to connect with industry peers, benchmark against leading companies, and gain forward-looking insights in an intimate, executive-level setting. Attendees leave with high-level connections, actionable perspectives, and access to conversations and insights they can’t get anywhere else.
Not an FMI member? Contact us at membership@fmi.org to learn more about membership!
In 2026, FMI Midwinter hosted more than 1,700 attendees, facilitating 1,085 Strategic Executive Exchange (SEE) meetings: high-impact, one-on-one conversations between retail, wholesale, and supplier leaders that set the stage for game-changing partnerships.
"Had very productive SEE meetings that were well attended by retailers with the right people."
"Able to meet with the majority of top suppliers through the SEEs and gain some good insights on upcoming trends and opportunities."
"A great environment to connect with existing long-term relationships and begin building new ones that will make a difference in life."
Download & complete the sponsorship agreement.
January 20-23, 2027
Gaylord Pacific, Chula Vista, San Diego
Fee:
$2,795
Registration Opened
Monday, July 27, 2026
Fee:
$5,295
Registration Opened
Tuesday, Sept. 1, 2026
Benefits Include:
* Limited opportunities and limited quantity of banner ad space.
** All activations must be approved by FMI and hotel.
*** 30-second professional video subject to FMI approval and must be submitted for review before Friday, January 2, 2026, at 5:00 pm ET.
**** Scripted introductions will be developed in tandem with FMI and must adhere to FMI guidelines. Contact Rebecca Daniels for more details.
Premier-tier branding across the conference experience — lobby placement, mainstage acknowledgment, and curated networking access for your senior team.
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Partner-tier sponsorships connect your brand with focused programming tracks and targeted attendee touchpoints throughout the conference week.
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Supporting sponsorships extend your reach across high-traffic moments — coffee breaks, charging stations, and collateral drops — without the full-tier commitment.
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An entry-level recognition tier for organizations who want their name alongside FMI Midwinter without committing to a branded activation.
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FMItech brings technology companies together with senior leaders across food retail, wholesale, and product suppliers at the FMI Midwinter Executive Conference.
Across the FMItech Hub and the broader Midwinter experience, companies can demonstrate technology, hold pre-scheduled meetings, create a visible home base, contribute to industry education, support FMItech programming, and build relationships with the people making technology decisions across the food industry.
Sponsorship Enhancements: Glass, Windows and Doors
Sponsorship Enhancements: Digital Signage
Elevators, Escalators, & Stairs
*Individual participation does not guarantee pairing with a retail executive, but many times we are able to work out pairings.
Download & complete the sponsorship agreement.
The site maps below show the different spaces in the hotel area.

