Kellogg Company: Family Meals for Healthier, More Successful, Safer Kids!
Kellogg’s chose to focus on WIC during National Family Meals Month to help WIC educators address a lull in use of WIC foods by participants. Through partnerships with a variety of WIC stakeholders, Kellogg’s spread messages about the benefits of family meals, the state of family meals in the U.S., and ways to use WIC foods to make affordable, delicious meals that bond families. Kellogg’s created a number of resources during the campaign to include a set of 15 recipes utilizing WIC foods (cereals, beans, canned fish, yogurt), food demonstrations for over 30 retail locations, a lesson plan on the benefits of family meals for WIC families presented to WIC staff.