FMItech@ Midwinter

FMItech at Midwinter promotes collaboration, knowledge exchange and dialogue, to enhance your technology strategy. 

We bring together FMI Midwinter attendees focused on technology, e-commerce and automation strategies to create actionable next steps.

FMItech Midwinter 2020

Road to FMI Midwinter

Driving from Colorado to Phoenix, Amanda Kramer, Sr. Manager, Oracle, lives in her van full time and enjoys visiting her retail customers and exploring the U.S. 

Amanda relies on Albertson’s and Instacart deliveries to campgrounds to make meals in her #vanlife experience. 
Hear Randy R. Evins, Industry Executive Adviser, Food, Drug & Convenience, SAP on Sunday, 9:15 AM – 9:25 AM for the TechTalk, If Data is the New Oil, Memory Computing is the Refinery
CROSSMARK is in full #2020Vision mode, and they're excited to share theirs with you at FMI Midwinter!
Fabian Garcia, President, Unilever North America: “This will be my first FMI Midwinter. I understand it is one of the best opportunities to network and collaborate in the industry. I have no doubt it will live up to its reputation.”

Terry Thomas, EVP & CCO, Unilever US: “ The quality of meetings and networking engagements make FMI Midwinter one of my personal favorite events of the year.”

The Road to FMI Midwinter has us excited for the more than 25 tech solution companies, representing all facets of retail operations, sharing their innovations and technology applications.

We'll be in the Grand Sonoran Ballroom F.

Stop by and take advantage of the TechTalks and Exchanges. You'll be in great company with record breaking attendance! 

Don't miss the Sunday 10:45 a.m. – 12:00 p.m. workshop, FMI Marketplace in Focus: 10 Technologies to Watch in Food Retail.

Dave Gruehn, SAP, is headed to Midwinter to help share his expertise on how to create customer experience and deliver loyalty-driving experiences.
Amanda Kramer, Sr. Manager, Oracle is headed to FMI Midwinter.

2020 FMItech at Midwinter Participants

Retailers, Wholesalers and Product Suppliers

Technology service providers, we are SOLD OUT! If your organization would like to be added to the wait list for an opportunity to participate in this year’s program, please contact Joely Liriano, Sales Admin Specialist at

Retailers, wholesalers and product suppliers wishing to coordinate a complimentary table reservation, please contact Andrew Brown, Member Program Sales & Marketing Manager, at

Tech Exchanges

Tech Exchanges facilitate face-to-face time with technology partners to explore how to best enhance technology strategies. Retailers, wholesalers and product suppliers host a table, allowing a wide variety of tech partners to meet with them in 25 minute appointments.

Tech Talks

Explore the latest innovations with Tech Talks, 8-minute presentations by a variety of technology partners. These informal chats will delve into the highest priority areas.

All registered FMI Midwinter attendees are welcome to watch Tech Talks.

View the Tech Talk schedule.

Tech Sessions

Our tech-focused education sessions will keep you in the know, shed light on upcoming trends and prepare you for the future in tech, as it pertains to the food retail industry.

FMItech at Midwinter Schedule

Location: Ballroom (next to Refresh Room)


Tech Talks
9:30 a.m. – 12:00 p.m.

Tech Exchanges
1:00 p.m. – 3:55 p.m.


Tech Talks
9:00 a.m. – 10:45 a.m.

Tech Exchanges
10:45 a.m. – 11:45 a.m.
2:00 p.m. – 3:55 p.m.


Tech Talks
9:15 a.m. – 12:00 p.m.

Tech Exchanges
1:00 p.m. – 5:00 p.m.

How it works

  • Your meetings should be strategic in nature.
  • We expect participants to be senior executives.
  • We'll facilitate the scheduling process through our scheduler, but cannot guarantee confirmed appointments. You'll be responsible for securing your own appointments and setting the agenda for each meeting.

Cost Information

Retailers, Wholesalers & Product Suppliers

  • Reserve a free meeting table, so that tech suppliers and service providers rotate to you.
  • We ask that you commit to a minimum of four appointments in a row.

No additional fee from FMI Midwinter registration.

Table Reservation for Retailers, Wholesalers & Product Suppliers

Technology Service Providers

  • Once your commitment is verified, you'll gain access to the FMItech scheduler to make up to 25 appointments.
    • Retailers and wholesalers will remain seated at designated tables, so wear your comfy shoes! 
  • You may also apply for one Tech Talk, an 8-minute idea-sharing talk on your topic of choice related to tech.
    •  Non-commercial idea sharing, only.
    • Tech Talk proposals are reviewed and limited, so submit your commitment early.
  • Companies may elect to participate only in Tech Exchanges or only in Tech Talks, however, pricing remains the same.


Associate Member with 2+ registrations   $1,595 
 Associate Member with 1 registration  $1,995
 Non-member (Taste of FMI) with 1+ registration  $2,995

Technology Service Provider Commitment Form

Not an FMI associate member? Contact Peter Collins (202.220.0737) about membership and opportunities through our Taste of FMI program.

Sponsorship Inquiries

Interested in a tech-focused sponsorship option? Wonderful!

Peter Collins
Director, Industry Relations and Development
(202) 220-0737

Peter Collins