A FreshForward Conversation
Ujwal Arkalgud of MotivBase
Wednesday, December 9, 2020
(2:00 pm EDT / 1:00 pm CDT / 12:00 PM MDT/ 11:00 AM PDT)
This webinar is free to FMI members
and available to non-members for $59
Retailers are looking for new ways to re-energize pandemic-weary consumers, and fresh foods is a great opportunity to drive engagement. That is the perspective of Ujwal Arkalgud, CEO of MotivBase, who is known for his out-of-the-box insights. Arkalgud is an award-winning cultural anthropologist who specializes in identifying insights from big data ethnographic research. He observes that the pandemic has made fresh foods — including foodservice and other prepared foods— relevant to more people, and it has created new opportunities to inspire consumers. This webinar will expand on a presentation Arkalgud delivered during the recent FMI FreshForward conference.
Among the key points to be made in this webinar:
- Retailers have the opportunity to re-envision their prepared foods offerings.
- Retailers can seek inspiration from street food markets — where food is fresh and cooked and there are exciting flavors and experiences.
- Consumers are placing more focus on health and well-being and social responsibility as it relates to fresh foods. They are focusing more on the need to reduce food miles and waste.
- There’s a big opportunity not just to bring back what existed pre-pandemic, but to retool for new consumer needs.
If you need to cancel your registration, please notify the registrar in writing by email to email@example.com. Substitutions can be made at anytime prior to the official webinar date.
Refunds will not be given for inability to attend due to registrant schedule changes. All registered participants receive access to the recording and slides.
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