FMI Pop-up


Now more than ever, consumers want access to products that meet their health and wellness focus, dietary needs, taste preferences and social interests.

To uplift the food innovation that has continued during the pandemic, this special event welcomes all FMI Midwinter attendees to review innovative products and gain insights from emerging food brands.

Attendees have FMI Pop-up access throughout the event and, during designated times, may video chat with brand owners.

How the FMI Pop-up Works

Brands interested in joining the product showcase area, we ask that your company meet the following criteria to participate.  

Company Participation Criteria

  • Must be less than eight years old. 
  • Must have $3 million or less in annual revenue.
  • Must have some current grocery distribution.

FMI membership not required, though we sure hope you grow so it's a must-have in your future!


Host Organizations:

Emerge logo

Good Food Accelerator logo


$495 showcase fee, includes one pop-up stand.

Fee includes:

  • One complimentary virtual event registration for a company representative.
  • One large poster graphic &ability to upload company literature. 
  • Opportunity to submit a pre-recorded 5x5 product presentation (ie: five slides in 5 minutes).
  • Opportunity to provide product samples to event attendees.  
  • Attendees will be able to request product samples directly from you, as a participating company.  
  • Participating companies are responsible for all related shipping costs. 
  • Promotion in pre-event attendee communications, on event website, and on virtual platform. 
  • Product information and presentation made available in March on website for additional exposure.
  • During Midwinter, you have the opportunity for a complimentary FMI dailyLead ad. With daily circulation of more than 33,000 food industry professionals, your free ad is an excellent showcase for your brand. Once you sign up for FMI Pop-up, we will make the introduction SmartBrief

Special Offer

Midwinter attendees may request one of three sample box offerings: 

  • Whole Self Well-being Box 
  • Complements to the (Home) Chef Box 
  • KeHE CAREtrade® & DIVERSEtrade™ Box

KeHE will ship you the box of your choice, once your request is received within the FMI Pop-up during Midwinter.


Products and services displayed in the platform or advertised in this program occur by contractual business arrangements between FMI and participating companies and organizations. These arrangements do not constitute or imply FMI’s endorsement of these products and services. Further, FMI cannot make specific recommendations for such products, programs, or services.


Heather Cain 
Senior Manager, Meeting Services 
(202) 220-0815

Peter Collins