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THE GROCERY REVOLUTION

Modern-day grocery shopper demands are ushering in a new era of food retail.

FMI's annual U.S. Grocery Shopper Trends report looks at consumer grocery shopping habits, while our Food Retailing Industry Speaks report surveys the industry on financial performance, operational and store-level benchmarks, and strategic and competitive insights. Combined, these reports show the grocery industry is revving up towards a major evolution.

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PERSONALIZING THE GROCERY SHOPPING EXPERIENCE

Shoppers seek ways to personalize grocery shopping.
Shoppers see the process of selecting and shopping across channels and banners as a way of personalization.

Shoppers visit an average of

0

banners/month

0

channels

to meet their grocery needs.

PERSONALIZING THE GROCERY SHOPPINGEXPERIENCE

Shoppers also personalize grocery shopping by sharing the household shopping responsibility, wanting to know more about the foods they eat and endeavoring to meet their ideal of "eating well."

PERSONALIZING THE GROCERY SHOPPING EXPERIENCE

Grocery stores are increasingly personalizing the grocery shopping experience. 68% of grocery stores responding to our Speaks survey use personalized customer service to differentiate and the majority (63%) find this to be a successful strategy.

% of grocery stores are using
personalization technology

Offering Information andIN-STOREEXPERIENCES

Shoppers seek information and in-store experiences in grocery shopping.

The average grocery shopper looks for

0

different front of
package claims

% of shoppers think display shelf product information is important

Offering Information andIN-STOREEXPERIENCES

Young shoppers have a higher desire for information and in-store experiences. Gen Z and Millennials report important grocery store attributes include:

Available nutrition and health information

Available nutrition and health information

Information beyond the package

Information beyond the package

An exciting environment to browse ideas and products

An exciting environment to browse ideas and products

Offering Information andIN-STOREEXPERIENCES

shopper-iconfill

Shoppers desire for information and in-store experiences is driven by their need to "eat well."

0 %

of grocery shoppers report their diet
could be healthier

Nearly half of shoppers see their primary grocery store as being on their side when it comes to helping them stay healthy.

Offering Information andIN-STOREEXPERIENCES

Grocery stores increasingly offer both information and in-store experiences to delight shoppers.

grocerystorefill-icon

% of grocery stores view transparency as
positive for their business

Offering Information andIN-STOREEXPERIENCES

When it comes to creating a memorable in-store experience, grocers surveyed plan to increase specialty staff by department including:

cheesefill_icon

35% - Produce Butchers & Cheese Mongers

dieticianfill-icon

23% - Dietitian or Nutritionist

cheffill-icon

20% Chefs

pastrycheffill-icon

15% Pastry Chefs

customerservicefill-icon

28% Customer Service Professionals

Offering Information andIN-STOREEXPERIENCES

Grocers also plan to increase areas of the store that excite shoppers and deliver convenience with larger space allocations for:

deli/fresh prepared sections

special diet sections (like gluten-free, etc.)

expanded meat substitutes section

online fulfillment areas

NEXT FRONTIER:Technology-DrivenGROCERY SHOPPING

Shoppers use technology in grocery shopping.

We find online is not cannibalizing weekly trips to brick-and-mortar stores. Instead, online is just another of the many channels that grocery shoppers use to meet their needs.

0 %

of grocery shoppers have ordered groceries online in the past year

onlineshopping_icon5

NEXT FRONTIER:Technology-DrivenGROCERY SHOPPING

Nearly one in three grocers responding to our Speaks survey see technology investments, including omnichannel, as having a positive impact on their business.

NEXT FRONTIER:Technology-DrivenGROCERY SHOPPING

When using online grocery shopping, consumers receive delivery in a variety of ways.

0%

home delivery via standard shipping

0%

pickup at a store or kiosk

0%

same/next day home delivery

0%

ongoing delivery of food or grocery staples

NEXT FRONTIER:Technology-DrivenGROCERY SHOPPING

Grocers respond that they are meeting shoppers' online grocery order delivery needs with:

offering pick-up at store

offering delivery by another organization

offering delivery by employees

offering pick up at other locations

NEXT FRONTIER:Technology-DrivenGROCERY SHOPPING

In-store, shoppers use technology to enhance their grocery shopping experience.

0%

use smartphones while shopping

0%

use grocery store apps

NEXT FRONTIER:Technology-DrivenGROCERY SHOPPING

To meet shoppers' online grocery shopping and technology needs,

Grocers Surveyed Report:

46%

believe technology will change the in-store experience

72%

experiment to improve customer experience

75%

experiment to improve efficiency

NEXT FRONTIER:Technology-DrivenGROCERY SHOPPING

To meet shoppers' online grocery shopping and technology needs,

Technology will Change the Food Retail Workforce

Grocers Surveyed:

57%

plan to increase staff for online purchase fulfillment

47%

plan to hire more data analysts

40%

plan to hire more delivery staff

DOWNLOAD THE REPORTS

The U.S. Grocery Shopper Trends report provides the latest insights into customer behavior and shopping habits.

The Food Retailing Industry Speaks report provides important operational and financial benchmarks as well as insights into strategic and tactical decisions.