Accelerating the Grocery Beer Category In the New COVID-19 Reality


Accelerating the Grocery Beer Category
in the New COVID-19 Reality 

Wednesday, June 3, 2020
(2:00 pm ET / 1:00 pm CT / 12:00 PM MT/ 11:00 AM PT)

This webinar is available at no charge to
FMI Retailer and Wholesaler Members

Webinar Description: 

Please join for a provocative discussion about the current state of the beer category and the implications of COVID-19 now and into future.  The beer category is a top category and outpacing many other categories in the store, so we’ll provide the key considerations to appropriately prepare for the shifting consumer and shopper behavior and accelerate the growth of the category.

This webinar is for FMI Retailer and Wholesaler Members Only

Webinar Objectives

Participants should attend this webinar in order to:

  • Gain an Industry Overview & Understand Beer Category Health (Pre-COVID-19 and looking forward)
  • Learn a simple 5 Phase COVID-19 framework to understand changing shopper behavior and retail implications across each phase
  • Considerations on how to accelerate beer growth in the upcoming phases of COVID-19
  • Ask questions to the A-B Senior Management on COVID-19


Michel Doukeris 

President & CEO, North America



Brendan Whitworth  

Chief Sales Officer & BU President USA


Mark Baum
Chief Collaboration Officer & Senior Vice President, Industry Relations
FMI - The Food Industry Association

If you are not an FMI Member but are interested in attending this webinar, please contact FMI at

Coronavirus Resources

FMI has compiled best practices, guidance documents, signage, videos and more to support the food industry.
Click here for for FMI's resources.  


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