U.S. Grocery Shopper Trends: The Impact of COVID-19

U.S. Grocery Shopper Trends:
The Impact of COVID-19 

Thursday, May 7, 2020
(2:00 pm ET / 1:00 pm CT / 12:00 PM MT/ 11:00 AM PT)

Webinar Description: 

FMI and research partner, The Hartman Group, are engaged in a multi-week tracking study exploring the impact of COVID-19 on U.S. grocery shoppers’ perceptions and behaviors.  Join us as we share key findings from the first waves of surveys showing the increased uncertainty and anxiety consumers are experiencing regarding food procurement in a world struggling to thwart the spread of COVID-19.

Webinar Objectives

Participants should attend this webinar in order to:

  • Learn how shoppers are changing the where, how and who of their grocery shopping habits and behaviors.
  • Explore shoppers’ perceptions of how food retailers are responding to COVID-19.
  • Understand what shoppers want and expect from their food retailers.  
  • Assess the level of concern consumers have regarding their ability to procure and afford food, along with what is driving those concerns.


David Fikes

Executive Director, FMI Foundation



David Emerson Feit

Vice President, Strategic Insights
The Hartman Group

Steve Markenson

Director, Research

Coronavirus Resources

FMI has compiled best practices, guidance documents, signage, videos and more to support the food industry.
Click here for FMI's resources.  


FMI Webinars