The Plant-Based Tipping Point

The Plant-Based Tipping Point 

Tuesday, November 12, 2019
2:00 pm EST / 1:00 pm CST / 12:00 PM MST/ 11:00 AM PST)

Webinar Description: 

Breakthroughs in plant-based protein products are rapidly shifting the marketplace. Everyday, there is news about leading food manufacturers and food service providers focusing on alternative proteins.  Plant-based foods are a key driver of growth in retail, with plant-based food sales growing over 5 times as fast as total food sales in the past year. And the plant-based consumer is valuable, with an average basket ring 61% greater than the average shopper. 

Join us as we share a conversation with The Good Food Institute on increasing interest in plant-based foods and alternative proteins. This webinar will dive into category trends and consumer insights to help you capitalize on the growing interest in plant-based foods.

Webinar Objectives:

Participants should attend this webinar to gain insights into: 

  • What is driving increasing interest in plant-based foods and alternative proteins
  • How food companies are rethinking meat for the flexitarian consumer
  • How to market and merchandise plant-based products for your customers.
  • How to capitalize on a consumer shift toward plant-based proteins.


       Caroline Bushnell
      Associate Director, Corporate Engagement
      The Good Food Institute


Plant-Based Foods: Insights into Innovations, Growth and Shopper Trends

With the growing acceptance of plant-based foods and product offerings cutting across grocery categories and sales growth, FMI has set out to provide a free, online-learning series to share marketplace innovations, expand understanding of the plant-based consumer, dive into shopping trends and understand the labeling, naming compliance and regulatory landscape.

Register for the companion programs:

The Surge of Plant-Based Foods

Understanding the Plant-Based Food Consumer

FMI Webinars