Understanding the Plant-Based Food Consumer

Understanding the
Plant-Based Food Consumer

Thursday, January 16, 2020
2:00 pm EST / 1:00 pm CST / 12:00 PM MST/ 11:00 AM PST)

Webinar Description: 

A recent IRi study showed the main drivers for buying plant-based food alternatives are health and diet, and have made their way into 53 percent of U.S. households. According to the study, this trend will only continue to grow. While each generation purchases plant-based food items, you will find out which consumers are most likely to buy these foods, and insights in their demographics and incomes. In general, younger consumers have a far more positive view of the health aspects of plant-based milks than older generations.

Webinar Objectives:

Participants should attend this webinar to gain insights into: 

  • Plant-based consumer demographic & purchase trends.
  • What’s working for plant-based products?
    • How are these products perceived and used by buyers?
    • What are the advantages and disadvantages?
    • How do demographics and household composition affect perceptions and usage?
  • Key product purchase considerations.


Mary Fair-Taylor
Principal and Team Lead,

Plant-Based Foods: Insights into Innovations, Growth and Shopper Trends

With the growing acceptance of plant-based foods and product offerings cutting across grocery categories and sales growth, FMI has set out to provide a free, online-learning series to share marketplace innovations, expand understanding of the plant-based consumer, dive into shopping trends and understand the labeling, naming compliance and regulatory landscape.

View the companion programs:

The Plant-Based Tipping Point 

The Surge in Plant-Based Foods

Register for the companion programs:

From Plant-Based to Cell-Cultured: A Regulatory Update on Alternatives for Traditional Food Items


FMI Webinars