Breakthroughs in plant-based protein products are rapidly shifting the marketplace. Everyday, there is news about leading food manufacturers and food service providers focusing on alternative proteins. Plant-based foods are a key driver of growth in retail, with plant-based food sales growing over 5 times as fast as total food sales in the past year. And the plant-based consumer is valuable, with an average basket ring 61% greater than the average shopper.
Listen to a conversation with The Good Food Institute on increasing interest in plant-based foods and alternative proteins.
This webinar dives into category trends and consumer insights to help you capitalize on the growing interest in plant-based foods. Participants should listen to this webinar to gain insights into:
- What is driving increasing interest in plant-based foods and alternative proteins.
- How food companies are rethinking meat for the flexitarian consumer.
- How to market and merchandise plant-based products for your customers.
- How to capitalize on a consumer shift toward plant-based proteins.
Speaker: Caroline Bushnell Associate Director, Corporate Engagement
The Good Food Institute
Presentation | Recording
Plant-Based Foods: Insights into Innovations, Growth and Shopper Trends
With the growing acceptance of plant-based foods and product offerings cutting across grocery categories and sales growth, FMI has set out to provide a free, online-learning series to share marketplace innovations, expand understanding of the plant-based consumer, dive into shopping trends and understand the labeling, naming compliance and regulatory landscape. Register for the companion programs:
The Surge of Plant-Based Foods https://www.fmi.org/forms/meeting/Microsite/2019plantbased2
Understanding the Plant-Based Food Consumer https://www.fmi.org/forms/meeting/Microsite/2019plantbased4
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