Kevin Coupe is the author of “Retail Rules! 52 Ways To Achieve Retail Success," a guidebook for competing effectively and efficiently on Main Street. And he is the co-author, with Michael Sansolo, of “The Big Picture: Essential Business Lessons from the Movies,” which uses film narratives to teach about leadership, marketing and surviving the workplace. For more than 16 years, he’s had his own website/blog – MorningNewsBeat.com – that was launched almost before the word "blog" was coined. MNB provides what Kevin calls “business news in context, and analysis with attitude” to some 35,000 subscribers all over the world. An independent survey ranked MNB as the “top industry news and information site.”