2017 TPA SmartLabel Summit

 10:30 am – 1:00 pm

 Core Team Meeting  (Core Team Only)             
 Potomac View (14^th Floor)

 1:00 pm – 1:30 pm

 Opening Session:

   “Importance of and Industry’s Commitment to Transparency”                  Salon A

 1:30 pm – 2:00 pm

 The SmartLabel™ Journey:

   “SmartLabel™ by the Numbers and the Transparency Journey”             Salon A

 2:00 pm – 2:30 pm

Break

 2:30 pm – 5:00 pm

 (There are two 1.5 hours sessions over 3 hours. Participants rotate between each session.)

Best Practice Roundtables

How using product attributes and hyperlinks to tell your story will build consumer trust and brand loyalty.
Salon A

How to capture, store and maintain information on landing pages.
Salon B

 How to Provide Consumers with Easy Access 
 Salon A                                  

 10:00 am – 11:00 am

 Government Panel Discussion: “Perspective from Policy-Makers
 Salon A               

 11:00 am – 11:45 am

 Building Consumer Awareness                                 
 Salon A

 12:00 pm – 2:00pm

Phase-III Working Group Sessions

Taxonomy, Nomenclature & Architecture
Salon B

Non-Foods Work Group
Salon C

SmartLabel™:
"A Look Ahead to 2018”
Salon A

 2:00 pm – 3:00 pm

 Work Group Recap and Audience Q&A                                           
 Salon A

 Adjourn