Top Trends in Fresh: Capture The Health and Wellness Consumers

Top Trends in Fresh

Capture Today's Health and Wellness Consumers

May 5, 2021
(2:00 pm ET / 1:00 pm CT / 12:00 PM MT/ 11:00 AM PT)

To Register click HERE

Webinar Description: 

Health and wellness are integral to fresh foods, but manufacturers and retailers don’t always understand how to leverage the sales opportunities these foods offer. Instead, growth is often ceded to other products and departments. Also, consumers who are health-motivated are not a one-size-fits-all group. With the pandemic putting health concerns more front and center, it’s time for a fresh take on fresh foods.

This webinar, part of the ongoing FMI and IRI “Top Trends in Fresh” series, will share the latest data on fresh foods and new insights on how to win with health- and wellness-minded consumers, in particular. You’ll also find out how consumers’ use of fresh food to help with their health and wellness goals can be not just a way to keep pace with last year’s sales but also build loyal and engaged consumers for the future.


Rick Stein
Vice President, Fresh Foods @FMI



Sally Lyons Wyatt
Executive Vice President and Practice Leader, Client Insights @IRI
Jonna Parker
Principal, Fresh Center of Excellence @IRI

FMI Webinars