Store Operations Series:
The Concept of Flow and Focus
Tuesday, September 14, 2021
(1:00 pm ET / 12:00 pm CT / 11:00 AM MT/ 10:00 AM PT)
This webinar is free to FMI members and available to non-members for $59
Webinar Description:
We must engage our customers in order to capture their attention while optimizing their shopping experience. We can do that by understanding how FLOW and FOCUS affect most of the customer’s overall shopping experience. Minimizing the myriad obstacles that inhibit an easy FLOW throughout your store, while strategically controlling what the customer will FOCUS on once in a department is essential in enhancing customer satisfaction and sales.
We all know that people prefer to take the path of least resistance. This session will demonstrate how to better manage the FLOW of shoppers from the entrance of the store to the checkout, and how to control their FOCUS on items we want to sell, in the optimum order we would like to sell them.
It’s exciting to note that the critical factors affecting FLOW (i.e. signage, parking lot and store layout, road and aisle width, lighting) and FOCUS (i.e. signage, fixtures, scents, lighting, sampling) are all within our control. When managed properly, these can yield significant and incremental sales.
Webinar Objectives
Store operations professionals should attend in order to:
- Identify critical factors affecting FLOW.
- Determine how to improve FOCUS within your store.
Speakers:
Harold C. Lloyd
Harold is a graduate of the Wharton School at the University of Pennsylvania and holds an MBA with honors from the University of Chicago. He has been the president of a company with 1000 employees and 14 stores and was a franchisee of a 3-unit, award-winning family restaurant group.
For the last 34 years, Harold has been the featured speaker at the food industry’s most popular events. He has created 30 top rated seminars and written 4 books. He has also created and currently facilitates nine industry related share groups.
Harold is a proud father of 3 and grandfather of 2 and lives in Virginia Beach, VA with his wife, Deanna.
Harold says, “I’d rather see the audience taking notes than to hear their applause.” This remark speaks to his intense desire to make a meaningful connection with his audience, which is his ultimate objective.
Target Audience:
This is the one of the FMI Store Operations Webinar Series that takes place quarterly with Harold Lloyd.
Hosted by FMI and industry specialist Harold Lloyd, these interactive virtual meetings will help to equip store directors with invaluable insights and tools to make their roles easier and more effective.
Should you wish to join FMI to take advantage of our superb webinar offerings, please contact the Membership Department at membership@fmi.org.
If you need to cancel your registration, please notify the registrar in writing by email to register@fmi.org. Substitutions can be made at anytime prior to the official webinar date.
Refunds will not be given for inability to attend due to registrant schedule changes. All registered participants receive access to the recording and slides.