2013 Health & Wellness @ Retail



Session Descriptions

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2:30 p.m. – 2:45 p.m. Welcome and Opening Remarks:
Making the Most of the FMI 2013 Health and Wellness @ Retail Event
2:45 p.m. – 3:45 p.m. Opening Keynote
Integrating Blue Zones Into Communities To Improve Health Outcomes
Dan Buettner, National Geographic Fellow
sponsored by Cardinal Health
3:45 p.m. – 4:00 p.m. Networking Break
4:00 p.m. – 5:30 p.m. The Consumer Perspective: What They Really Want From Retailers in the Health and Wellness Arena
Diane Oshin, Group Publisher, Cooking Light, ALL YOU and Cooking Light Brands
5:30 p.m. – 6:30 p.m. Welcome Cocktail Reception


7:00 a.m. – 7:00 p.m.   Health and Wellness Solutions Showcase Open
7:00 a.m. – 8:00 a.m. Breakfast
8:00 a.m. – 9:00 a.m. The Industry Perspective: Meeting the Needs of Today's Health Conscious Shoppers
Sponsored by Pepsico, Inc.

Moderated by Phil Lempert, The Supermarket Guru
9:00 a.m. – 10:00 a.m. Education Breakout Sessions
10:00 a.m. – 10:15 a.m. Networking Break
sponsored by The National Pork Board
10:15 a.m. – 11:05 a.m. Education Breakout Sessions
11:05 am - 11:15 pm Break
11:15 am - 12:10 pm Education Breakout Sessions
12:10 p.m. – 1:10 p.m. Lunch
sponsored by Kraft Foods Group, Inc.
1:20 p.m. – 5:40 p.m. Business Exchange Appointments
26 x 10 minute sessions
5:45 p.m. – 7:00 p.m. Solutions Showcase
Cocktail Reception

Sponsored by McCormick and Company, Inc.


7:00 a.m. – 7:30 a.m. Breakfast
sponsored by Kellogg Company
7:30 a.m. – 8:30 a.m. Keynote Address
Creating The Right Cultural and Strategic Framework for Delivering a True Health and Wellness Destination in the Store

Doug Rauch, Former President of Trader Joe's
sponsored by The American Heart Association
7:30 a.m. – 12:20 p.m. Senior Executive Conferences
6 x 40 minute sessions
8:30 a.m. – 12:30 p.m. Mini-Summit: Managing Pharmacy Benefit Managers: Benchmarking Strategies to Maximize Pharmacy Contracting Success
9:00 a.m. – 11:00 a.m. Idea Exchange Sessions
12:20 p.m. – 1:00 p.m. Lunch
1:00 p.m. – 4:20 p.m. Senior Executive Conferences
4 x 40 minute sessions
7:00 p.m. GMDC/FMI Dinner


6:00 a.m. – 7:00 a.m. Breakfast
7:00 a.m. – 12:00 p.m. Senior Executive Conferences
6 x 40 minute sessions
12:00p.m. – 12:45 p.m. Lunch
12:45 p.m. – 1:30 p.m.

Keynote Address and Closing Session
Health and Wellness Retailing: The Path to 2025

Thom Blischok, Chief Retail Strategist and Senior Executive Advisor, Booz & Co.

Session Descriptions

*Sessions marked with an * are presented by the Retail Dietitian Business Alliance, which serves as the professional group to the more than 400 retail registered dietitians throughout the US that most often work in supermarkets helping customers and employees with food and nutrition issues.

Integrating Blue Zones Into Communities To Improve Health Outcomes

Dan Buettner, National Geographic Fellow

National Geographic Fellow Dan Buettner- has traveled the globe to uncover the best strategies for longevity and happiness. He identified Blue Zones areas — places where people have the greatest life expectancy and founded Blue Zones®, LLC, a company that puts the world’s best practices in longevity and well-being to work in people’s lives. In 2009, Dan and his partner, AARP, applied principles of Blue Zones to Albert Lea, Minnesota and successfully raised life expectancy and lowered health care costs by some 40% using a strategy that focuses on optimizing the health environment instead of individual behavior change. Attend this session and leave with an actionable plan to a live longer, healthier life and discuss how supermarkets can incorporate Blue Zones techniques in their own communities using Buettner’s proven strategies.

The Consumer Perspective: What They Really Want From Retailers in the Health and Wellness Arena

Diane Oshin, Group Publisher, Cooking Light, ALL YOU and Cooking Light Brands

What drives the food and pharmacy purchasing decisions of today’s primary grocery shoppers as they struggle to balance busy lives with a desire to maintain a healthy lifestyle? What influences them to make their grocery store a one-stop shopping destination versus shopping at multiple stores for health items? What gets their attention in stores when it comes to health and wellness and what turns them off? What do they expect from their shopping experience and their neighborhood supermarket? Discover the fascinating answers to these questions by joining a representative panel of consumers focused on maintaining a balanced and healthy lifestyle, as they reveal their perspectives on shopping for health and wellness. Gain valuable insight on what retailers can and should do to help shoppers meet their own health and wellness goals and those of their families, while improving the bottom line.

Registered Dietitians:  The Success Factor for Retail Health & Wellness Programs *

Annette Maggi, MS, RD, LD, FADA, RDBA Executive Director (moderator)
Kim Kirchherr, MS, RD, LDN, CDE, RDBA Executive Committee
Allison Yoder, MA, RD, LD, Health and Wellness Supervisor,Hy-Vee, Inc. 

Are you a retailer seeking to understand the benefit of adding dietitians to your org chart?  Do you have dietitians, but are looking for ideas on how to best leverage them to drive sales and customer loyalty?  This session is designed for retail and health and wellness executives, and will address how to hire dietitians, the best positioning within the corporate structure, and key roles and responsibilities of these health influencers.


Everything I Needed to Know I Learned in Kindergarten… Except How to Work in the Food Industry *

Amy Myrdal Miller, MS, RD, Director of Programs and Culinary Nutrition at the Culinary Institute of America Annette Maggi, MS, RD, LD, FADA, Executive Director, RDBA and President, Annette Maggi & Associates, Inc.

What does it take to work in the food industry? This session will cover the business skills and knowledge Registered Dietitians need to succeed in the food industry. Topics will include:

  • It’s a Man’s World: Tips for Dealing with Boys in Business
  • The Power of Being Positive: Pull Up Your Big Girl Pants and Quit Whining!
  • Put Your Best Foot…and Hand Forward: Building Your Personal Brand
  • What Have You Done for me Lately:  Communicating Your Value

Retail Metrics that Matter *

The key to success in driving health and wellness in the retail industry is leveraging tried and true consumer engagement methods.  Hear from a panel of industry experts how to track shopper contacts through earned and social media, coupons and gift cards, and food and nutrition demos.  Each presenter will share their ideas on how to effectively track the return on investment of health and wellness through each of these mediums. 

Managing Upward and Sideways *

Allison Beadle, MS, RD, LD (RDBA Newsletter Editor and President, Salt & Co.)

While it's not a part of training for most health professionals, careers in the retail space require that the ability to influence those above you as well as build partnerships with leaders in other departments.  This session will provide coaching and tips for health professionals interested in becoming more influential with senior leadership within their company.

Fit for Growth: Linking Business Strategy, Growth Agenda, Cost Transformation and Reorganization to Deliver Sustainable Growth

Jaya Pandrangi, Vice President, Booz & Company

In today's highly competitive retail environment, how can retailers effectively meet the challenge of shaping the shopping experience to fit the health and wellness needs of its consumers while balancing business variables such as capability building, organizational change and delivering financial results? Doing “the same old thing” nets “the same old results.” It’s time to change. Gain insight into how retailers can leverage new health and wellness-focused experiences that capture a greater household wallet share by understanding the necessary business trade-offs. Learn how organizational change and cost transformation can provide retailers with an effective competitive edge and a foundation for sustainable growth.

Best Methods to Encourage Consumer Participation in Your Health and Wellness Program

Jeremy Doak, Director, Reward and Wellness Solutions, Edebred North America, Inc.

For food retailers, a successful consumer-based health and wellness program relies on a cohesive partnership among key players: consumers, employers, health insurance companies, CPGs, growers and the pharmaceutical industry. To drive an effective program, retailers must work with employers and their health insurance companies, engage in community outreach, deliver value in the form of shopper discounts and rewards and promote participation through interactive and user friendly digital media. This session will show you how to deliver rewards and incentives based on purchase behavior, drive repeat purchases and use existing technologies to jump start your programs. Take home valuable building blocks to enable you to create a strategy for delivering effective programs that positively impact consumer health and wellness outcomes and your company’s bottom line.

The U.S. Pharmaceutical Market: What's In. What's Out and What's Ahead

Doug Long, Vice President, Industry Relations, IMS Health

Examine the latest trends and issues in the pharmaceutical market and their potential impact on your pharmacy operations. Get an overview of current and future market growth and explore the factors that drive it.

Specialty Pharmacy - The Future of Pharmacy

Ned Finn, Vice President, Pharmacy Services, Inmar, Inc.

Retail pharmacy trends demonstrate an impact on top line revenue from the loss of patent exclusivity from blockbuster brand drugs. Meanwhile, the generic market has become commoditized by discount programs and MAC reimbursement is continuing to pressure profitability at the retail level. Given these trends, and the significant growth in specialty pharmacy, pharmacy providers  are seeking a deeper understanding of the specialty pharmacy arena and recognizing the potential business opportunities it brings. This session will provide an overview of specialty pharmacy and its unique challenges, provide alternatives to the traditional pharmacy model and give you the tools and strategies to leverage this potential business opportunity.

Creating The Right Cultural and Strategic Framework for Delivering a True Health and Wellness Destination in the Store

Doug Rauch, Former President of Trader Joe's

It’s not sufficient to merely create a “health and wellness” section in your store. Customers want reassurance that their well-being is integral to your business relationship with them. How do you create the right cultural and strategic framework within your company to develop relationships that build true engagement with your customer? Delivering authentic health and wellness starts with creating a culture of health and wellness. Learn how great companies create an integrity of design that builds this culture into the core of their business.

Leveraging Technology to Facilitate Primary Care Patient Outcomes

Rick Weiss, President, Founder and Chief Wellness Engineer, Viocare, Inc.
Christopher Alan Taylor, PhD, RD, LD, Associate Professor of Medical Dietetics, Associate Professor of Family Medicine, Wexner Medical Center at The Ohio State University

Primary care providers (PCPs) are ill-equipped to provide effective dietary behavior change counseling due to limited training and nutritional knowledge and competing clinical demands. While the provision of in-store dieticians in supermarkets can fill this void, there exists a lack of coordination with primary care.  What if the primary care system could leverage technology to improve the efficacy of dietary counseling and dramatically reduce the prevalence and severity of obesity and chronic diseases? This session will present preliminary data from a pilot undertaken by the Ohio State University Primary Care Network which uses technology to facilitate primary care patient outcomes via enhanced dietary counseling within a Patient-Centered Medical Neighborhood (PCMN), reporting results directly back to primary care via eHealth technologies. Discover how employing non-physician providers such as RDs within the PCMN model enables a multidisciplinary approach to patient care and maximize the strengths each clinician provides, fostering a greater impact on those with the greatest needs and allowing the PCP to maximize efficiency in the time frame of primary care services to reinforce lifestyle counseling and address other medical management issues.


Mini-Summit: Managing Pharmacy Benefit Managers: Benchmarking Strategies to Maximize Pharmacy Contracting Success

David Balto, Attorney, Law Offices of David Balto

PBMs are a critical source of revenue for supermarket pharmacy (over 80% of prescription claims are administered by PBMs).  Yet there is relatively little information available for supermarkets on how to deal with PBMs and pharmacy reimbursement issues.  This mini summit will explore the trends in PBM contracting including reimbursement, MAC pricing and audits, examine results of benchmarking surveys conducted with food retailer pharmacy operations and provide best practices to help enhance your pharmacy’s contracting efficiencies.

The Industry Perspective: Meeting the Needs of Today’s Health Conscious Consumers

Moderated by Phil Lempert, The Supermarket Guru ®

Join Phil Lempert, known as The Supermarket Guru and a panel of industry experts from  both the manufacturing and retail side of the grocery industry  for an intriguing discussion on how the industry is positioned to meet the growing demand for products and services that meet the health and wellness goals of today’s consumers. Panelists will respond to insights gleaned from the previous day’s consumer perspectives panel and divulge their thoughts on strategies that the industry should consider implementing to better serve the needs of their consumers, while keeping an eye on the bottom line.

Vitamins, Minerals and Supplements: The Retail Opportunity

Katherine Magann, Product Manager – Content Solutions, Vestcom International
Anissa Buckley, Vice President, Sales, healthyAisles, Vestcom International

This session will disclose newly published shopper research illustrating the vitamin shopper's decision-making process, how their interests differ by channel and how you can use your supplement section to bring them in the door or cross them from center store to supplement purchase.

Pharmacy Regulatory and Legislative Update

Michael Spira, Senior Lobbyist, American Pharmacists Association

Get an overview of recent developments in Congress and federal agencies that affect the practice of pharmacy. Learn about recent developments affecting compounding pharmacists and the pursuit of provider status. Get an update on regulatory topics such as the Center for Medicare and Medicaid Innovation programs and recent activities with DEA and the FDA, including the reauthorization of the Prescription Drug User Fee Act and revisions to the drug regulation paradigm.

Health and Wellness Retailing – The Path to 2025

Thom Blischok, Chief Retail Strategist and Senior Executive Advisor, Booz & Co.

FMI’s Trends 2013 research suggests that the retail industry continues to witness a sea change in shopper behaviors and attitudes.  The ongoing “economic growth cloud”  continues to drive “pause before purchase behavior” and the retail landscape will be dramatically altered with the growth of new channel entrants and the growing impact of online purchasing.  One bright spot on the horizon in these turbulent times is the health and wellness field, which is fueling new innovation by retailers and manufacturers seeking to  differentiate themselves at retail.   Based on research provided by FMI, Booz & Company, Nielsen, Crossmark, and Catalina Marketing, this session will explore the efforts being made to successfully address this emerging and potentially market-leading growth need. Attendees will get an overview of how health and wellness retailing is developing throughout the U.S.  and leave with the tools to evaluate current health and wellness strategies and capabilities in their own companies.


 How do Labeling Regulations Apply in the Retail Space?

Patty Packard, MS, RD, Director, Nutrition & Regulatory, Vestcom International 

If your business is making nutrition claims about food on a website, newsletter, or written publications, then the FDA Labeling Regulations apply to you.  This session will provide an update on regulatory topics such as making a nutritional claim , gluten free, and non-GMO.