The case studies below outline how the food industry supports affordable and healthy-eating solutions for shoppers seeking overall wellness, including those focused on weight management.
Making Healthy Eating Easy & Affordable
A U.S. northeastern regional supermarket chain has been running three “Free Fee” promotions in which the online pickup/delivery fee is waived with a minimum purchase of $20 on nutritious items. The grocery also features better-for-you meal deals and healthy food sales in the circular, advertised as “Our Dietitians' Picks” or “Guiding Stars Rated.” Educational initiatives from this grocer include the From Deal to Dish webinar series featuring dietitians preparing nutritious recipes using ingredients featured in the weekly circular. Shoppers can also gain loyalty points from attending nutrition partners' webinars.
A U.S. Southeastern supermarket offers a GLP-1 Create a Lifestyle That Lasts educational brochure to help customers find food and other items throughout the store to support their weight-loss journey. A QR code within the brochure leads to a product page with protein and fiber options. Customers can filter to find products on sale or that have available coupons to take advantage of savings. The chain also highlights healthier options through dietitian-developed “Better Choice” shelf tags and dedicated protein and fiber categories in its digital weekly ad, helping shoppers identify nutrient-dense products at affordable prices.
Access to Customized Health and Nutrition Guidance
A large U.S. national supermarket chain offers free 30-minute appointments with a registered dietitian for a personalized grocery store tour, during which the dietitian helps the customer find nutritious products that fit their preferences, needs, and budget. An online portal offers shoppers nutrition insights by helping customers navigate more nutritious versions of their household favorites. Coupons that make these products more affordable appear in the experience.
Another supermarket chain in the Midwest offers a six-week “GLP-1 Wellness Program” featuring one-on-one dietitian check-ins, personalized goal setting and video modules covering nutrition education, side effect management and lifestyle skills. Dietitians help customers develop balanced eating patterns that support long-term weight-loss success.
Dietitian Approved Products
A U.S. Southwest supermarket chain is offering product lines developed with a dietitian's input. A protein bowl product line provides ready-to-cook options with beneficial nutrients at an affordable price. This chain’s private brand portfolio included a line of products selected by in-house dietitians and priced competitively with national brands. The chain’s dietitian team also collaborates with merchants on product assortment planning, including their GLP-1 product discovery page, which helps customers identify protein-rich, fiber-focused, and other nutrient-dense foods, as well as other items that align with their health goals.
Affordable Primary Care
A U.S. Southwest supermarket chain offers affordable primary care to the public, making healthcare support accessible. This includes dietitians who are part of the primary care membership plan and accept a wide range of insurance plans. Dietitians support their patients in finding foods that fit their budgetary and wellness needs.
Connecting Food, Pharmacy and Health
A U.S. national supermarket chain has developed a GLP-1 support hub that connects customers with pharmacists, registered dietitians, and primary care providers to help manage side effects, optimize nutrition and develop lasting habits. Customers can access medication affordability programs, connect with healthcare professionals, and utilize a nutrition-scoring tool while shopping. By combining healthcare and food solutions, the chain creates a connected experience that supports chronic disease management, weight-loss success, and overall healthy lifestyles.
Digital Health Destinations
A U.S. national mass retailer has expanded its healthcare platform to include dedicated weight management support for customers on or considering GLP-1 medications. Customers can access pharmacy services, telehealth referrals, nutrition guidance, personalized product recommendations, recipes, and wellness products through a centralized digital destination. These initiatives help customers connect medication management with healthy eating habits, making weight management support more accessible and convenient. Another U.S. national supermarket chain offers a digital health and wellness platform that provides shoppers with personalized health insights, educational resources, and wellness tools. The platform encourages healthy choices and helps customers make informed decisions about food, physical activity, sleep habits, and other lifestyle factors that contribute to overall well-being.
Helping Customers Find Affordable Meal Inspiration
A U.S. Mid-Atlantic regional supermarket chain has been hosting virtual well-being Coffee Chats with dietitians, offering information, insight, and inspiration on a selected well-being-related topic. These chats feature affordable, better‑for‑you meal and snack ideas, and participants receive a follow‑up email featuring recipes. To date, the chain has hosted 23 Coffee Chats, welcoming over 400 participants per class, for a total of more than 10,000 attendees.
A U.S. national supermarket chain has developed GLP-1-friendly recipes, curated shopping guides and product assortments that help customers build balanced meals and snacks to support their weight management journey. Through its digital wellness platform, shoppers can access nutrition insights, healthy eating resources and product recommendations that simplify meal planning and grocery shopping.
Weekly Affordable Meal Solutions and Instruction
Every week, a U.S. Mid-Atlantic regional supermarket chain hosts a virtual well-being class that includes making a 30-min meal with products from the weekly circular flyer. During the class, the dietitian highlights where to find the weekly sales ad, walks participants through selecting the featured meal, and then demonstrates the recipe step-by-step. More than 10,000 customers have attended the classes, averaging over 500 participants per class.
Calling Out Healthy, Affordable Meals
A U.S. Northeast regional supermarket chain is highlighting healthy, affordable meals that can feed a family for as little as two dollars per serving. Online recipes now feature specific branding that can help shoppers easily identify healthy, affordable meals and in-store, the same branding extends to support convenient meal ideation and ingredient identification. This method takes the guesswork out of delivering delicious, affordable meals for households.
Podcast Showcases Affordable Healthy Meals
A U.S. Mid-Atlantic supermarket regional chain hosts a weekly 10-minute podcast that connects shoppers to the best-value deals, weekly sales flyer items, special offers and tools to save money, including flexible rewards in their loyalty programs. The podcast goal is to help customers save time and money with health-focused ideas, and each one wraps with a recipe that feeds a family of four.
Affordable Healthy Meals Magazine & App Features to Support Deal-Searching
A U.S. Northeast and Mid-Atlantic supermarket chain publishes a regular magazine and budget-focused brochures showcasing affordable meal ideas, recipes, money-saving shopping tips, and more. A U.S. national supermarket chain includes deal-finding features in its app that let customers see current coupons and “clip” them so they automatically redeem at checkout.
Food Industry Contributions to Health and Well-being
In 2012, FMI began conducting surveys to track the evolution of how food retailers are meeting the needs of shoppers seeking healthier lifestyles. In 2024, the survey expanded to include not just food retailers, but also product suppliers, to demonstrate how the food industry is working to protect and improve public health. The 2026 report is now available.
