Power of Frozen 2019

The Power of Frozen 2019

Wednesday, April 24, 2019 (2pm - 3pm US/Eastern)

Webinar Description: 

The frozen food aisle is in the midst of a strong comeback and understanding the drivers for growth in frozen foods can help further align innovation, products, merchandising, marketing and branding with how consumers live, shop and cook.

This webinar will discuss consumer behaviors and attitudes about frozen foods, as well as the usage of frozen foods in the home to tell a much more complete story to drive continued growth in this category.

Webinar Objectives:

Participants should attend this webinar in order to: 

  • Identify megatrends influencing frozen food purchases to increase growth in the category


Anne-Marie Roerink
Principal and Founder
210 Analytics, LLC

Steve Markenson
Research Director
Food Marketing Institute

Alison Boder
President & CEO
American Frozen Food Institute


More Information:

Download the full report: The Power of Frozen

American Frozen Food Institute (AFFI) Power of Frozen Research

Webinar Sponsors:

Thank you to our generous Sponsors!
Please click on the sponsor's link below to visit their website.