The Power of Frozen 2019
Wednesday, April 24, 2019 (2pm - 3pm US/Eastern)
The frozen food aisle is in the midst of a strong comeback and understanding the drivers for growth in frozen foods can help further align innovation, products, merchandising, marketing and branding with how consumers live, shop and cook.
This webinar will discuss consumer behaviors and attitudes about frozen foods, as well as the usage of frozen foods in the home to tell a much more complete story to drive continued growth in this category.
Participants should attend this webinar in order to:
- Identify megatrends influencing frozen food purchases to increase growth in the category
Principal and Founder
210 Analytics, LLC
Food Marketing Institute
President & CEO
American Frozen Food Institute
Download the full report: The Power of Frozen
American Frozen Food Institute (AFFI) Power of Frozen Research