The Digital Imperative brought to you by Movista
Tuesday, September 15, 2020
(2:00 pm ET / 1:00 pm CT / 12:00 AM MT/ 11:00 AM PT)
This webinar is free to FMI members and available to non-members for $59
The importance of - and need for - realtime digital communications with shoppers and associates became clear to retailers as the COVID-19 crisis grew. Retail operations were challenged by rapidly changing store hours, cleaning and sanitation processes, changing schedules, and far more. As promotion activity dropped and shoppers grew reluctant to pick up paper ads, digital shopper engagement became an area of focus for retailers.
- Identifying the benefits of a realtime communication platform for associates
- Understanding the multiple benefits of digital shopper engagement
- Understanding the key drivers of successful digital shopper engagement
Stan Zylowski | Co-founder and CEO | Movista
Stan Zylowski is the co-founder and CEO of Movista, a leading provider of an advanced, mobile-first retail execution and workforce management platform. In this role, he is responsible for spearheading the company’s strategic positioning, identifying growth opportunities and leading development initiatives.
Gary Hawkins | Founder and CEO | CART (Center for Advancing Retail & Technology)
Drawing on his work advising leading companies around the world, Hawkins is a regular guest lecturer at Georgetown University's McDonough School of Business in addition to keynoting retail conferences in the US and abroad. Hawkins is the author of three books including the latest, Retail in the Age of ‘i’, that explores the future of retail propelled by the exponential growth of technology. Retail Mindsteps (retailmindsteps.com) serves as Hawkins’ personal blog and repository of the myriad articles and papers written for industry publications where he distills the complexity of tech-fueled retail innovation into digestible and actionable insights.
Doug Baker | Vice President, Industry Relations, FMI |The Food Industry Association
Doug Baker is a food retail industry relations vice president for FMI where he facilitates professional, non-competitive collaboration among member communities across supply chain resilience, private brands, and technology issue areas.
Prior to FMI, Doug began his career in the food retail industry in 1984 with Fry’s Food Stores. His 30+ years in food retail have included leadership roles at Fry’s (a division of Kroger), Kraft/Nabisco, and Federated Foods with focuses on retail operations, consumer packaged goods, and private brand development and marketing.