Top Trends in Fresh: Balancing Affordability and Premiumization
Tuesday, October 19, 2021
(3:00 pm ET - 2:00 pm CT - 11:00 am MT - 10:00 am PT)
Historically, grocery fresh departments have focused on commodity products. But pandemic-driven increases in at-home meal occasions and changing consumer preferences have created a new definition of value and new opportunities for premiumization.
At the same time, an upcoming increase in SNAP recipients’ spending power is also raising new questions on how this might impact the industry. Lower-income households need affordable options in fresh that support healthy eating in a time of price increases, promotion reductions and consumers’ increased focus on self-care, including while the optics on rising retail prices is at an all-time high for all consumer groups.
In this one-hour webinar, part of the ongoing FMI and IRI “Top Trends in Fresh” series, experts from FMI and IRI will share the latest data on fresh foods and the evolving definition of affordability in fresh that includes more choices in channels and options. The session will also highlight opportunities for manufacturers and retailers to connect with consumers on experiences and create real value beyond just “freshness” and “quality.” Join us to learn how to find the right balance between affordable and premium options in fresh to optimize sales, customer satisfaction and profitability.