Creating a Great First and LASTing Impression

Creating a Great First and LASTing Impression 

Thursday, July 22, 2021
(1:00 pm ET / 12:00 pm CT / 11:00 AM MT/ 10:00 AM PT)

This webinar is free to FMI members and available to non-members for $59

Webinar Description: 

The First and LASTing Impression of your business has almost nothing to do with the products or services you sell.  In fact, a large part of your business' image is formed out in the parking lot and near the front entrance.

So, what message is your business sending?  Friendly or apathetic?  Clean or cluttered?  Professional or amateurish?  Fun or boring?  The images go on and on.  But do they complement your desired marketing strategy?  You do have control over the image you're sending.  Are you conveying the image you desire?

This session will look at fabulous and fatal First and LASTing Impressions and offer suggestions on delivering appropriate and desirable messages to your customers.


Webinar Objectives

Store operations professionals should attend in order to:

  • Identify examples of positive first and last impressions
  • Improve improve the message your business is sending to your customers


Harold C. Lloyd

Harold is a graduate of the Wharton School at the University of Pennsylvania and holds an MBA with honors from the University of Chicago.  He has been the president of a company with 1000 employees and 14 stores and was a franchisee of a 3-unit, award-winning family restaurant group. 

For the last 34 years, Harold has been the featured speaker at the food industry’s most popular events.  He has created 30 top rated seminars and written 4 books.  He has also created and currently facilitates nine industry related share groups.

Harold is a proud father of 3 and grandfather of 2 and lives in Virginia Beach, VA with his wife, Deanna.

Harold says, “I’d rather see the audience taking notes than to hear their applause.”  This remark speaks to his intense desire to make a meaningful connection with his audience, which is his ultimate objective.

Target Audience:

This is the one of the FMI Store Operations Webinar Series that takes place quarterly with Harold Lloyd.  

Hosted by FMI and industry specialist Harold Lloyd, these interactive virtual meetings will help to equip store directors with invaluable insights and tools to make their roles easier and more effective.

Should you wish to join FMI to take advantage of our superb webinar offerings, please contact the Membership Department at

If you need to cancel your registration, please notify the registrar in writing by email to  Substitutions can be made at anytime prior to the official webinar date. 

Refunds will not be given for inability to attend due to registrant schedule changes.  All registered participants receive access to the recording and slides.


FMI Webinars