2023 Power of Private Brands Report: From the Consumer

2023 Power of Private Brands Report: From the Consumer

Tuesday, October 24, 2023
(2:00 pm ET / 1:00 pm CT / 12:00 am MT/ 11:00 am PT)



Our newly released Power of Private Brands report paints an upbeat picture of how consumers feel about private brands, a grocery category ripe with opportunity. We cover an expanding outlook on private brands packaging, branding, purchasing, logistics, marketing and more. Join us in exploring our new findings, with three authorities providing their more than 25 years of knowledge on the matter.

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Pam Ofri began her career at the Wakefern Food Corporation developing the Own Brands Sourcing team, and received the 2021 Store Brands Operations Women of the Year award for spearheading over 208 category line reviews, and facilitating over 2400 private label item launches. She also directed the launch of Wakefern Engage, the company's Own Brands supplier portal bringing live scorecards to all their vendor partners. As Own Brands director of product development and operations, Pam is responsible for managing a team of 25+ employees, covering new product development, innovation, category support, and analytics.


Mark Coleman helped Catalina Oils expand to become a national player in food. The company processes and packs plant-based oils for the retail, foodservice and bulk sector. Currently the senior vice president of sales, Mark has been with the company for more than 28 years. He has spent his entire career in the food business, first working with the Market Basket grocery store chain. He also worked for the retail food broker Toomey-Delong as well as the distributor for Wise Potato Chips. 



David Orgel is a food industry expert, business journalist and speaker who was the longtime chief editor of Supermarket News. He is principal of David Orgel Consulting LLC, focused on enhancing content and thought leadership for organizations in the food, retail and consumer packaged goods industries. 





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