2012 Health and Wellness Conference


(Last Updated March 5, 2012)

Find the education track that’s right for you or mix and match! Click on the links below to view the individual sessions in each track. Download information on pharmacy education credits for these sessions.

Download the education session descriptions

Download the Pharmacy CE Credit Worksheet


  • 3:00 p.m. - 5:00 p.m.

    FMI/DrugStore News Roundtable:
    Activating Health and Wellness in the Supermarket Environment

    Facilitated by Rob Eder, Editor-in-Chief, Drug Store News
    (sponsored by The Emerson Group)

    Join Drug Store News Editor-in-Chief Rob Eder and retail panelists from the FMI Health and Wellness Council for a live roundtable focusing on the opportunities for retailers and suppliers to: 

    • Work together to improve the overall "wellness experience" for supermarket customers
    • Learn how brands can be leveraged to create a better wellness solution for supermarket shoppers
    • Gain insight into how in-store pharmacists and dietitians can become more accessible to customers
    • Discover how supermarket pharmacy operators and their suppliers can simplify how shoppers navigate the abundance of information

    Craig Stacey, SUPERVALU, Inc.
    Brett Merrell, Giant Eagle, Inc.
    Joanne Leonardi, Ahold USA, Inc.
    Maureen Murphy, Price Chopper Supermarkets
    Leon Nevers, H-E-B
    Helen Eddy, Hy-Vee, Inc.
    Jewel Hunt, Safeway Inc.  
    Brian Bradley, VP Sales, Lornamead NA
    Jeff Vernimb, VP Sales, Insight Pharmaceuticals

    5:00 p.m. – 7:00 p.m. Welcome Reception
    (sponsored by Teva Pharmaceuticals)


    7:00 a.m. – 8:00 a.m.

    Breakfast Session
    Elizabeth Pivonka, Ph.D., R.D., President & CEO, Produce for Better Health Foundation
    Exploring Consumer Attitudes about Fruits and Vegetables
    (sponsored by AmerisourceBergen)

    8:00 a.m. – 8:15 a.m. Welcome and Opening Remarks
    8:15 a.m. – 9:30 a.m. Keynote Address
    Thomas Goetz, Author and Executive Editor at Wired Magazine
    The Decision Tree: Taking Control of Your Health in the New Era of Personalized Medicine
    9:30 a.m. – 9:45 a.m. Break (sponsored by Cardinal Health)
    9:45 a.m. – 10:45 a.m. Breakout Sessions
    • Your Patients: Pharmacy Legislative and Regulatory Update
    • Your Shoppers: The Bonus of "Plus" - Making Messages From Super Foods to Simple Steps Stick
    • Your Business: Measuring ROI of Your Health and Wellness Programming
    10:45 a.m. – 11:00 a.m. Break (sponsored by Hormel Foods)
    11:00 a.m. – 12:00 p.m. Breakout Sessions
    • Your Patients: The Implications of Medicare Part D Ratings for Supermarket Pharmacies
    • Your Shoppers: Dietary Supplements: The Science You Need To Know
    • Your Business: The Power of Partnerships: Leveraging Industry Collaboration to Impact Consumer Health and The Bottom Line
    12:00 p.m. – 1:30 p.m.

     Keynote Lunch
    Becky Frankiewicz, VP, Marketing and Innovation, Global Nutrition Group, PepsiCo
    Stop, Drop and Roll – Getting The Basics Right on Health and Wellness
    (sponsored by PepsiCo.)

    1:30 p.m. – 5:30 p.m. Wellness Expo and Business Exchange Appointments
    6:00 p.m. – 7:00 p.m. Cocktail Reception (sponsored by Kellogg's)
      Dinner on own


    7:00 a.m. – 8:00 a.m.

    Breakfast Business Session
    Doug Long, Vice President, Industry Relations, IMS Health, Inc.
    The U.S. Pharmaceutical Market: What's In, What's Out and What's Ahead
    (sponsored by IMS Health)

    8:00 a.m. – 9:15 a.m. Keynote Address
    Tina Rosenberg, Pulitzer Prize-Winning Author
    Peer Pressure: The Secret Weapon for Saving Americans’ Health
    9:15 a.m. – 9:30 a.m. Break
    (sponsored by Pfizer)
    9:30 a.m. – 10:20 a.m. Breakout Sessions
    • Your Patients: Health Reform and Retail Clinics
    • Your Shoppers: Leveraging Natural/Organic Brands To Drive Cross Category/Department Conversion
    • Your Business: Addressing Chronic Needs at Retail
    10:20 a.m. – 10:35 a.m. Networking Break
    10:35 a.m. – 11:25 a.m. Breakout Sessions
    • Your Patients: Positioning Your Pharmacy as a Specialty Provider
    • Your Shoppers: Changing The Way We Think About Public Health By Putting Food First
    • Your Business: Digital Signage and Mobile Innovations- Seizing Opportunities and Avoiding Pitfalls
    11:25 a.m. – 11:40 a.m. Break
    11:40 a.m. – 12:30 p.m. Breakout Sessions
    • Your Patients: The Role of Pharmacy and Pharmacy Benefit Design in Improving Medication Adherence
    • Your Shoppers: Helping Consumers Navigate The Wellness Crossing
    • Your Business: How To Engage The Wellness Hungry Shopper
    12:30 p.m. – 1:30 p.m.

    Keynote Luncheon
    Marc Braman, MD, MPH, Executive Director/Past President, American College of Lifestyle Medicine
    Connecting The Dots for an Insanely Great Health Experience
    (sponsored by McCormick)

    1:30 p.m. – 5:30 p.m. Wellness Expo and Business Exchange Appointments
    6:00 p.m. – 7:00 p.m. Cocktail Reception
      Dinner on Own


    7:00 a.m. – 8:30 a.m.

    Breakfast Session
    June Jo-Lee, Senior Director, Strategic Insights, The Hartman Group
    Reimagining Health and Wellness

    8:30 a.m. – 9:30 a.m. Breakout Sessions
    • Your Patients: Pharmacy Claims Audits - A Model Guideline
    • Your Shoppers: Using Rewards and Reminders for Healthy Lifestyles and Margins
    • Your Business: The Shape of America's Shopping Basket
    9:30a.m. – 9:45 a.m. Break
    9:45 a.m. – 10:45 a.m. Breakout Sessions
    • Your Patients: Medication Therapy Management
    • Your Shoppers: The Gluten-Free Diet - Implications for Your Customers and Your Bottom Line
    • Your Business: Leveraging Consumer Trends and Needs: How Meal Solution Merchandising Drives Purchases
    10:45 a.m. – 11:00 a.m. Break
    11:00 a.m. – 4:00 p.m.

    Field Trip Factory’s 4th Annual Dietitian Summit

    Registered dieticians  - Seize this opportunity to influence both retail sales and the overall well-being of Americans at Field Trip Factory’s  Annual Summit, “The Value of the Retail Dietitian”. Join your peers to discuss how RDs reflect a corporate commitment to stores and the communities they serve and positively impact on the bottom line.

    11:00 a.m. – 4:00 p.m.

    Pharmacy Summit: Best Practices in Improving Patient Care and Medication Safety  (a continuing series hosted by the Pharmacy Quality Alliance and FMI) - Open to Retailers Only

    This special half-day session focuses on two key operational issues:

    • Centralization of Pharmacy & Clinical Processes 
    • E-Prescribing: Addressing and Enhancing the Quality of E-Scripts

    FMI and PQA have collaborated to bring community pharmacy executives the third in a series of workshops whose goal is to identify and share “best practices” and exchange new information between organizations that can lead to improved patient safety and the safe dispensing of medications. The workshops are designed to be highly interactive wherein corporate pharmacy leaders can share their experiences in redesign of pharmacy operations and adoption of new technologies to improve the safety of the medication dispensing process and to focus on new clinical pharmacy strategies that can help improve patient care. 



    Your Patients: Delivering Quality Pharmacy Solutions

    The Implications of Medicare Part D Star Ratings for Supermarket Pharmacies

    The Centers for Medicare & Medicaid Services (CMS) publishes annual ratings of Medicare prescription drug plans that include several measures of medication safety and adherence. These measures will take on greater significance in 2012 as CMS implements a Quality-Based Payment (QBP) system for Medicare Advantage plans that offer drug coverage (MAPDs). Hear what you need to know about the Medicare Part D Star Ratings and the implications and opportunities for community pharmacies. Discover how to identify potential strategies for improving medication safety and adherence in order to be successful in a payment model based on quality metrics.

    Dr. David Nau, Senior Director, Pharmacy Quality Alliance

    Pharmacy Legislative and Regulatory Update

    Join us for an informative overview of Federal legislation and regulation affecting community pharmacy. Learn more about changes in Medicare Part D and Part B programs and new Federal regulations relating to CMS, DEA and FDA. Gain an understanding of the impact of Federal elections on health care reform.

    John M. Coster, Ph.D., R.Ph.,Senior Vice President, Government Affairs/Director of the Center for Community Pharmacy Advocacy, National Community Pharmacists Association
    Cathy Polley, R.Ph., Vice President, Health & Wellness, Food Marketing Institute

    Medication Therapy Management: Opportunities for Supermarket Pharmacies 

    Medication therapy management (MTM) services are increasingly being recognized in the health care arena for their value in improving health care outcomes and reducing health care costs.  What opportunities do these services bring to supermarket pharmacies and what does it take to get involved? This session will provide an update on the types of MTM services being delivered in the marketplace, the emerging health care delivery models that are incorporating MTM services, and the factors that are important to creating scalable MTM models.  MTM service examples from supermarket pharmacies will be discussed

    Anne Burns R.Ph., Senior Vice President, Professional Affairs at American Pharmacists Association

    Positioning Your Pharmacy As a Specialty Provider

    As retail pharmacies are faced with greater pressure on gross dollar margins due to $4 generic programs, loss of blockbuster brand name drugs, limited distribution drugs, REMS and migration of specialty products to other channels, the window of opportunity to leverage retail’s advantages in the specialty arena is closing.  Investigate how to develop a specialty pharmacy strategy and identify competencies to position your pharmacies as a specialty provider with patients, prescribers, pharma and payors.

    Jeanne Ann Stasny, Vice president, Pharmacy Services, Diplomat Specialty Pharmacy
    Mitch Freeman, Vice President of Retail Sales, Scriptsave

    Role of Pharmacy and Pharmacy Benefit Design in Improving Medication Adherence

    Get acquainted with “Million Hearts”, a nationwide initiative to prevent one million heart attacks and strokes over the next five years. Improving medication adherence is a key component to making progress in the ABCS – Aspirin for those who need it, Blood pressure control, Cholesterol management and Smoking cessation. Explore the current state and causes of low medication adherence, gain insight into the ABCS nationwide baseline and target measures and  learn about innovations in pharmacy practice and pharmacy benefit design that are improving patient care and ABCS goal attainment.

    John O’Brien R. Ph., Senior Advisor and National Field Director, Centers for Medicare & Medicaid Services

    The U.S. Pharmaceutical Market: What's In, What's Out, and What's Ahead

    Explore the current trends and issues facing today's pharmaceutical market and how they may influence your supermarket pharmacy operations. Gain an overview of current and forecasted market groeth and the factors that will affect it.

    Doug Long, Vice President, Industry Relations, IMS Health, Inc.

    Health Reform and Retail Clinics

    Discuss the future role of retail clinics in the context of the changing health care system. Get an overview of context and need for future health care payment and delivery reforms, gain perspective on the landscape and factors for success of the retail clinics in the current health care system and discover how retail clinics may meet the needs of the evolving health care system.

    Larry Kocot, Deputy Director, Engleberg Center for Health Care Reform, The Brookings Institution

    Pharmacy Claims Audits - a Model Guideline

    New federal and state funding for fraud, waste and abuse initiatives will increase the frequency of pharmacy audits. Attend this session to gain a better understanding of the audit landscape and the associated risks. Learn about the benefits of industry collaboration on establishing model audit guidelines and the NCPDP standard audit transaction.

    Charlie Oltman, Government Programs and Industry Standards Compliance Manager, Target Corporation, NCPDP, Vice Chair and Telecom Co-Chair

    Your Shoppers: Providing Healthy Living Ideas

    The Gluten Free Diet – The Implications For Your Customers AND Your Bottom Line

    According to data from the Center for Celiac Research at the University of Maryland, celiac disease affects 1-2% of the U.S. population, meaning a mandatory gluten-free existence. Meanwhile, an estimated further 6% suffer from gluten intolerance or sensitivity resulting in retail sales for gluten-free products of $2.6 billion in 2010 and an estimated market value exceeding $5 billion by 2015. Learn how to capitalize on this growing market by improving your knowledge of the disease, products, food labeling guidelines and health issues and by learning how to assist shoppers in purchasing safe and nutritious gluten-free products.

    Pam A .Cureton, Clinical Dietitian, Center for Celiac Research, University of Maryland School of Medicine    

    Ac-cen-tuate the Positive. The Bonus of “Plus”: Making Messages From Super Foods to Simple Steps Stick.

    According to the IFIC 2011 Foods and Health survey, over 60% of Americans would rather hear positive messages about what TO eat rather than negative messages regarding what NOT TO eat. Gain insight into to how navigate the sea of nutrition trends and issues and the latest food science on inherently healthy foods toward helping shoppers make healthier decisions in the marketplace, bringing the message of ‘plus’ home to their tables. Highlighting specific foods and ingredients with scientific research and practical applications, this session provides a ‘plus’ approach to healthy living that appeals to the driving forces that guide shoppers’ food decisions: foremost taste, followed by price, healthfulness and convenience. Learn how to demonstrate a science-to-strategy approach to using nutrition science to engage and create practical take home tips that offer positive choices for shoppers and their families.

    Wendy Bazilian, DrPH, MA, RD, ACSM HFS, Nutrition Director and Co-Owner, Bazilian’s Health

    Dietary Supplements: The Science You Need To Know

    Faced with a media barrage of conflicting information and studies, consumers are more perplexed than ever about dietary supplements. Learn how, as dietitians and pharmacists, how to translate the scientific evidence and research into simple advice on drug/nutrient interactions and depletions. Hear from a licensed naturopathic physician and integrative medicine specialist how to use sound science-based knowledge together with electronic and printed resources to guide shoppers in their choice of safe and effective dietary supplement products.

    Duffy MacKay, Vice President, Scientific and Regulatory Affairs, Council for Responsible Nutrition

    Helping Consumers Navigate The Wellness Crossing

    Today’s consumers are making Wellness Crossings, and when they do, how they view and shop for food changes significantly. They are breaking up with brands they’ve loved for years and shopping the store differently to find new solutions that fit their emerging lifestyles. Half of U.S. consumers are now shopping with a health condition in mind. The way they’ve traditionally shopped isn’t working anymore and they’re frustrated they haven’t yet found compelling alternatives. Retailers looking to fill that gap and become a Health and Wellness destination with a differentiating shopping experience will find what they have to say revealing. Using original research that includes 100 in-depth interviews with Wellness Crossers, a new in-store technique called HealthShops™ and a survey of best practices, get a taste of what’s working, what’s missing, and the opportunities for retailers ready to help consumers navigate the Wellness Crossing.

    Scott Page, Managing Director, Founding Partner, The Well@GSW
    Gretchen Goffe, Director of Strategy, Founding Partner, The Well@GSW

    Leveraging Natural/Organic Brands to Drive Cross Category/Department Conversion

    Natural products consumers are more inclined to purchase health and wellness products, presenting a retail opportunity in the health and wellness aisle. The challenge for retailers is to drive conversion of the natural shopper by effectively leveraging their inherent healthy lifestyle bias. Explore how natural products provide gateways that steer consumers to make incremental purchasing decisions throughout the store. By working collaboratively across brand and functional silos and employing simple strategies related to merchandising, promotion and signage, as well as leveraging the power of the pharmacist to educate and inform, discover how natural brands can deliver greater penetration to H&W and increase trip value.

    David DeSouza, General Manager, Kashi Co.
    Nick Vlahos, General Manager, Burt's Bees

    Using Rewards and Reminders for Healthy Lifestyles and Margins
    Patient health is a leading concern for retailers and pharmacies as the failure to adhere to healthy lifestyles, not to mention prescriptions, is causing both cataclysmic illness and disengagement at the counter. Driven to find a solution, innovative marketers are launching retail programs to enhance consumer trust and interactions, targeting patients with diabetes, high cholesterol and high blood pressure and offering rewards and recognition for the smallest healthy choices. Attend this session and learn how to define the triggers that change patient behavior and create a response plan. Learn how creative partnerships and relevant recognition are changing the ways patients think about their pharmacist relationships and in turn improving their lifestyles.

    Peter Meyers, Vice President, Product Development and Innovation, LoyaltyOne   

Exploring Consumer Attitudes about Fruits and Vegetables

Get into the minds of your shoppers and understand what they really think about fruits and vegetables. What are the biggest barriers to consumption and where do shoppers obtain information? Learn how consumer attitudes have evolved and how supermarkets can adapt to new trends and behaviors to  increase sales in the produce aisle.  

Elizabeth Pivonka, Ph.D., R.D., President & CEO, Produce for Better Health Foundation

Changing The Way We Think About Public Health by Putting Food First

Consumers shop at supermarkets an average of 2.4 times a week. By providing shoppers with guidance on healthier food options, as well as healthy lifestyle information, supermarkets can have a positive impact on changing food awareness and food consumption in a healthier direction, while opening the door to engage consumers in an expanded set of health enhancing behaviors including fitness, immunizations, cancer screening, and stress management. Join a panel of experts to discuss how supermarkets can and should play a significant role as community-based providers of healthy food choices and consumer health information. 
Moderated by: Dr. Jeremy J. Nobel, Adjunct Lecturer, Harvard School of Public Health
Dennis Milne, Director, Business Relations, Nutrition & Obesity Strategies Department, American Heart Association
Julie Greene, Director of Healthy Living, Hannaford Bros. Co.

Your Business: Building a Health and Wellness Destination

Measuring ROI of Your Health and Wellness Programming

Learn how to identify and measure ROI of health and wellness programming for both pharmacy and front of store sales. Using data collected from over 1,000 retail-based health and wellness programs nationwide, this session will share analytical methodology to measure both tangible (financial) and intangible (shopper loyalty) ROI and present case studies illustrating best practices for selecting the right health and wellness programming for your store.

Alyssa Williamson, Chief Operating Officer, U.S. Wellness, Inc.
Tori Tomlinson, President and CEO, U.S. Wellness, Inc.

How To Engage the Information Hungry Wellness Shopper

Mobile devices, social media and technology such as QR codes give today’s connected consumers unprecedented access to health and wellness information. The internet has usurped the role of the doctor as a first source of information and consumers are more likely to use self-service applications than talk to store staff. Learn how to leverage social media and mobile marketing techniques to engage the information hungry consumer and create effective digital wellness programs that educate, inform and drive sales. Learn through case studies how to effectively use health and wellness content across marketing channels to drive customer acquisition, increase community, differentiate your voice in a crowded health and wellness landscape and profit from your investment with simple marketing techniques that are proven to drive ROI.

Mr. Bill Schneider, Director of Marketing, Aisle7

Digital Signage and Mobile Innovations: Seizing Opportunities and Avoiding Pitfalls

Emerging technologies are changing the way we promote, sell, account, analyze and support the guest experience within the grocery store and pharmacy, while digital signage is delivering new interactive promotional energy.  Such innovations will dynamically improve customer engagement, aligning with your brand, trading partners and vision for the future.  Gain insight into the potential financial and brand growth that these technologies present, get a better understanding of the stakeholders involved and the potential hurdles that must be overcome to leverage opportunities and realize return on investment in an ever-changing technology landscape.

Moderator: Craig Foster, President, Quantum Services Group, LLC.
Natalie Egleston, Chief Strategy Officer, Premier Retail Networks, LLC
Curt Thornton, CEO, Provision Interactive Technologies, Inc.

The Power of Partnerships: Leveraging Industry Collaboration to Impact Consumer Health and The Bottom Line

Participate in a panel discussion to examine how manufacturers and retailers can partner to help consumers reach their health and wellness goals. Take a closer look at industry best practices for partnering on both health and wellness and corporate responsibility initiatives. Explore new opportunities and ideas that expand beyond current efforts for manufacturers and retailers to work effectively and collaboratively to positively impact brands, reputation and sales and consumer health and wellness purchasing decisions.

Moderated by: Julie Craven, Vice President of Corporate Communications, Hormel Foods
Helen Eddy, Assistant Vice President, Health and Wellness, Hy-Vee, Inc.
Dave Jones, Vice President, Industry Initiatives, Kellogg Company
Maureen Murphy, Manager, Consumer Trends, Nutrition and Lifestyles, Price Chopper Supermarkets
Craig T. Stacey, Director, Health and Wellness Marketing, SUPERVALU, Inc.

Addressing Chronic Needs at Retail

Imagine a fully-integrated wellness marketing solution that links the pharmacy patient to the entire store. Patients who fill prescriptions in the pharmacy do not appreciate nor understand the complete care solution that awaits them throughout the rest of the store. Some retail operations have recognized this as an opportunity to build a stronger relationship with patients and convert them to full-store shoppers. However with more than 130 million Americans currently affected by chronic disease accounting for 75 cents of every healthcare dollar, future success for supermarkets will demand this integration. This workshop will examine essential building blocks necessary to creating and maintaining a focus on chronic care that extends from the pharmacy throughout the store. Participants will be better positioned to improve consumer health and wellness and capitalize on this healthcare revolution. Explore what’s working, what’s missing, and what’s needed to finally begin realizing the possibilities.

David J. Wendland, Vice President, Hamacher Resource Group, Inc.

Reimagining Health and Wellness

Take a look ahead to 2015 and beyond to see where the redefined notion of “Health and Wellness” from a consumer perspective is heading and how this impacts both manufacturers and retailers. With 20 years of consumer and trend tracking as a basis, this session synthesizes new findings, insights and recommendations from The Hartman Group’s latest exploration into the evolving wellness landscape. Gain insight into shifts in consumer behavior and spending, the changing retail marketplace, best in class examples of communicating Health and Wellness to differing consumer segments and trends on the horizon.

Laurie Demeritt,  The Hartman Group

Leveraging Consumer Trends and Needs: How Meal Solution Merchandising Drives Purchases

Consumers are hungry for meal ideas, whether for a healthy snack to fuel their day or a hearty dinner to please their families. Learn how six retailers leveraged consumer trends and needs to boost dollar sales by an average of 21 percent. Join a panel of retail experts to explore the findings of new Innovation Center for U.S. Dairy research that focused on meal solutions merchandising concepts. Gain insight into best practices, pilot testing results and actionable ideas for retailers to implement in their own stores.

Rebecca MacKay, Vice President, Strategy, Insights and Planning, Innovation Center for U.S. Dairy/Dairy Management Inc. 
Bill Bishop, Willard Bishop, LLC
Mike Malone, Dairy Category Manager, Brookshire Grocery Company


The Shape of America’s Shopping Basket
What Are We Buying? What is it Costing Us?

Peer into the shopping baskets of more than one million American homes to see how food choices affect our health. Devoted Dieters are filling their carts with low-calorie and fat-free products. Fiber Focused shoppers are choosing whole grain options in breads, cereals, snack bars and crackers. Key consumers of egg substitutes, cholesterol reducing dairy products and cereal show their concern for heart health in every aisle of the store.

But who is consuming the best balance of macronutrients and micronutrients relative to the calories they consume and the dollars they spend? See how simple substitutes can improve the intake of dietary fiber, whole grains and magnesium, calcium and vitamin D while reducing calories, sodium, sugars and saturated fats. Listen to the voice of the consumer and learn which services, online and in-store tactics garner the most positive shopper response.

This dynamic session unveils an unprecedented assessment of what we buy – and how we could be making better choices in every aisle of the store.

Sharon Glass, Senior Vice President, Health and Wellness Services, Catalina Marketing


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